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March 2021 radio ratings

Discussion pertaining to Grand Rapids, Kalamazoo, Muskegon, Battle Creek, Big Rapids, and Michiana
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48125er
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Joined: Thu Aug 04, 2011 5:50 pm

March 2021 radio ratings

Post by 48125er » Fri Apr 30, 2021 5:39 pm

Here are the March 2021 ratings
104.1 IS Absent
1- WOOD AM/FM- 8.6
2-WCSG 91.3 FM- 7.3
3-WBCT FM-5.8
4-WGRD-5.4
5-WLAV-5.0
6-WSNX-4.8
7-WLHT-4.0
8- WJQK 99.3-3.7
9-HOT 105.3-3.6
10- STAR 105.7-3.2
11- WFGR 98.7- 100.5 THE RIVER- TIED FOR 2.5
12- WKLQ 94.5- 1.9
13- 101.3- 1.8
14- MAGIC 104.9/ THUNDER 107.3- 1.7
15- WGVU 88.5/ESPN 96.1- 1.2
16- WJRW 1340/106.1- WMRR 101.7- 0.7
17- WGVU 95.3- 0.4
18- WTKG 1230-0.3
19- WLCS 98.3/WPNW 96.5- 0.1

What are your thoughts.



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MWmetalhead
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Re: March 2021 radio ratings

Post by MWmetalhead » Fri Apr 30, 2021 7:28 pm

104.9 dumping Urban AC now appears to be a mistake. The healthy ratings hardcore hip-hop initally attracted only lasted a year.

B93 posted its worst numbers in probably 25 years. Their morning show is lame. Might be losing audience to Christian AC as well as Jethro 94.9?

Outstanding book for Joy 99.3.

Audience for 94.5 seems to be getting bored with the playlist.

Nice recovery for SNX and LHT.

Oldies was a mistake for 101.3. Time to bail and flip to Variety Hits or Urban AC.


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ftballfan
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Re: March 2021 radio ratings

Post by ftballfan » Fri Apr 30, 2021 7:31 pm

Rimshot Joy 99.3 is beating 265kW WSRW!

Not a good state of affairs to have four full market Class B FM's all below a 2 share!

I think either 101.3 or 96.1 will flip to Urban AC within the next six months.



jesusjenny
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Re: March 2021 radio ratings

Post by jesusjenny » Sat May 01, 2021 12:55 am

Why No WSNX, WVGR or WYGR on this list?



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MWmetalhead
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Re: March 2021 radio ratings

Post by MWmetalhead » Sat May 01, 2021 6:46 am

94.9/99.5/1530 WYGR is a non-subscriber. WSNX is on the list; 4.8 share.

104.1 WVGR's absence is a mystery, as WUOM/WVGR is usually listed.


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jesusjenny
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Re: March 2021 radio ratings

Post by jesusjenny » Sun May 02, 2021 9:15 pm

Oops. Missed SNX.

That is strange about WVGR not showing. Didn't they have something around a 4 share in the last book?



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48125er
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Re: March 2021 radio ratings

Post by 48125er » Mon May 03, 2021 1:07 am

jesusjenny wrote:
Sun May 02, 2021 9:15 pm
Oops. Missed SNX.

That is strange about WVGR not showing. Didn't they have something around a 4 share in the last book?
WVGR Probably has twice as many listeners as 1340/106.1 and even 96.1

I have noticed that 94.5 does sound a little stale now, i havent listened much the last 3 months or so



Trophyhead
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Re: March 2021 radio ratings

Post by Trophyhead » Mon May 03, 2021 8:53 am

So in the books to come, does writing "Jethro" get the job done, does WYGR-FM need to be there, or is it some odd combo of letters and numbers required to rank that station?

I wish Conrad the best, along with the several people I am acquainted with who move freely about the open spaces on the ninth floor of 77 Monroe Center.

While I ponder how the 9th rated station delivers some "Third Best in the Market" segment in Cumulus' promotional materials, here in this roster, wouldn't a tie for 11th between two Townsquare operations make KLQ the 13th station in the ratings?



BayCityJohn2337
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Re: March 2021 radio ratings

Post by BayCityJohn2337 » Mon May 03, 2021 7:43 pm

WCSG may just become Grand Rapids most listened to station in West Michigan soon. Are they live all day? Jocks answer the phone and interact with listeners? WTCM and WKLT say that's the recipe for success folks.



jesusjenny
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Joined: Wed Apr 21, 2010 8:12 pm

Re: March 2021 radio ratings

Post by jesusjenny » Tue May 04, 2021 12:03 am

A "Full Service" station will always have the best ratings IMO. I remember the days when they had studio "web cams"... now of course they don't... because well, there's no one to show. :P



ChrisWL1980
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Re: March 2021 radio ratings

Post by ChrisWL1980 » Tue May 04, 2021 4:41 pm

I assume 88.1 WYCE doesn't subscribe. I wonder what sort of ratings they'd display if they did. Likewise Blue Lake (88.9).
I think a lot of 94.5's target audience already listen to WYCE or to NPR (if they even listen to radio at all) and probably look down their noses at Cumulus' more commercial approach to AAA.



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MWmetalhead
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Re: March 2021 radio ratings

Post by MWmetalhead » Tue May 04, 2021 6:13 pm

104.1 WVGR most likely remains near a 5 share.

Many years ago, when rrconline.org made non-comm ratings in all top 100 markets available to the general public, WYCE was listed. I am unsure if WYCE actually subscribed at the time or if Nielsen (back then, it was still known as Arbitron) had looser rules for publication.

Anyway, back in the day, WYCE was usually around a 0.6 to 0.8 share. Once in a blue moon, they'd barely crack a 1 share.

I cannot recall ever seeing info on Blue Lake Public Radio unfortunately.


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BayCityJohn2337
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Re: March 2021 radio ratings

Post by BayCityJohn2337 » Thu May 06, 2021 8:23 pm

It appears that when Matt Gilcheck moved out of town so did B93s ratings.

Another perfect example of morning radio done right is..... WIKY Evensville Indiana. Top in the market at a 15.8 share. Morning drive with Dennis Jon Bailey and Diane Douglas.



Trophyhead
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Joined: Mon Dec 06, 2004 6:36 am

Re: March 2021 radio ratings

Post by Trophyhead » Fri May 07, 2021 9:36 am

I don't imagine cutting Conrad did B's audience appeal any good, either.



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