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Will WJR Soon Drop Talk For All News?

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MrReason
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Joined: Sat Dec 26, 2020 7:40 am

Re: Will WJR Soon Drop Talk For All News?

Post by MrReason » Fri Jan 15, 2021 5:27 pm

Ben Zonia wrote:
Thu Jan 14, 2021 12:27 pm
This is not a rumor-Cumulus is getting out of Talk formats in smaller markets. With the retirement and possible imminent loss of other Talk show hosts, reported memo restrictions on content by its Talk show hosts, and a new Fairness Doctrine, will WJR go to all News? With its better signal than WWJ in all directions (WJR has about 2 to 1 field strength advantage in 48202), especially to the West and South (East also but Canada doesn't count in ratings) in the US, it would stand to gain listeners at WWJ's expense. With the loss of revenue from Sports programming due to the virus limiting contact play, and with really no certain long term vaccine or cure or end in sight, could this also force WWJ to simulcast on 97.1 as the new WWJ-FM, to gather listeners to the South and West especially, potentially lost to WJR?

You may opine that Cumulus wouldn't spend the money to put together an effective format, but what else can they do, run "I agree with both sides" boring local Talkers? Even if it just cuts into WWJ's ratings, it might be a good alternative. Maybe they could lure some good semi retired or laid off Newspeople from Detroit and other markets. How limiting are the WWJ noncompete clauses?
The topic subject is ignorant. How do you propose to do radio news without talking?



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