August book

[unscopedaircheck]

Station Format Owner JUN JUL AUG
WKQI-FM CHR iHeartMedia, Inc. 8.1 9.6 9.2
WXYT-FM Sports Audacy 7.0 6.7 7.2
WYCD-FM Country Audacy 5.7 5.4 6.9
WMXD-FM Urban Adult Contemporary iHeartMedia, Inc. 6.7 7.1 6.7
WOMC-FM Classic Hits Audacy 6.1 5.7 6.6
WCSX-FM Classic Rock Beasley Media Group 7.1 6.2 6.1
WNIC-FM Adult Contemporary iHeartMedia, Inc. 5.4 5.0 5.3
WRIF-FM Rock Beasley Media Group 4.8 4.9 5.2
WMGC-FM Classic Hip Hop Beasley Media Group 4.8 4.3 4.9
WDVD-FM Hot AC Cumulus Media, Inc. 4.4 3.8 4.2
WWJ-AM News Audacy 3.5 3.9 4.0
WLLZ-FM Classic Rock iHeartMedia, Inc. 2.8 3.1 2.9
WJLB-FM Urban Contemporary iHeartMedia, Inc. 3.6 3.3 2.9
WDMK-FM Urban Adult Contemporary Beasley Media Group 3.2 3.2 2.8
WDZH-FM Modern/Alternative Rock Audacy 2.0 2.1

[Mega Hertz]

Wasn't it just a few books ago that WJLB was #1 or am I slipping? I don't think I've ever seen WJLB so low in my lifetime.

[stopnswop2]

93.1 had a 1.4 share.
I can't remember when the flip happened. Did August include that or was that actually their ratings as country?

[stopnswop2]

Wasn't it just a few books ago that WJLB was #1 or am I slipping? I don't think I've ever seen WJLB so low in my lifetime.

No. It was 955 that's been no. 1 for months

[MWmetalhead]

The flip happened July 31 around 11:50p, I believe. The survey period covered July 20 to August 16.

I have no idea if 93.1 WUFL-FM is encoded for PPM or not.

It would appear WYCD captured damn near 100 percent of the AQH share that would've otherwise gone to P-U Country 93.1 had it not bitten the dust.

In the prior four week survey period (its last full survey period), 93.1 nabbed a 2.8 share.

[Colonel Flagg]

How far below the line is WJR?

[MWmetalhead]

WJR has hovered within a tenth either side of a 2.0 share over the past few surveys.

Hot 107.5 keeps sinking lower and lower. A 1.3 share in 6+. That's brutal.

[Mega Hertz]

I thought we were promised a change at 107.5 something like three years ago. Chop, chop.

[dial-it-in]

Fuck you WLLZ and every decision maker there.

[edj]

WJR is a 1.9, plus 0.1 for streaming.

I’m surprised 1270 draws a 0.2. I didn’t think there was even that much of a market for sports betting talk.

[MWmetalhead]

WRIF down to 4th in A25-54, which is their lowest rank in that category in a long time.

WYCD has skyrocketed to 2nd in the A18-34 demo but did not crack the top 5 (yet) in A25-54 or A18-49. I suspect that will change come next survey period.

Another outstanding book across the board for both 95.5 and 97.1, and Mix 92.3 & 105.1 the Bounce both had great showings.

https://researchdirectorinc.com/2023/09 ... -part-iii/

[dial-it-in]

WCSX seems to have lost its "king of the Hill" status while WLLZ has seen no noticeable uptick even losing a bit. If I'm understanding that correctly, that tells me listeners are going elsewhere. Is that correct?
Maybe Detroiters are finally getting tires of hearing the same worn out shit over and over?
Take the hint, management. Update those playlists.

[MWmetalhead]

95.5 has taken share away from multiple stations; WCSX is likely one such station.

[dial-it-in]

WCSX's drop seems stunning to me. Maybe I'm mistaken but I seem to recall not too long ago them being an absolute juggernaut, deservedly so or not, at the top of the ratings. I think this is quite a few books in row now where their slide seems to be getting worse.
The lone country station getting a nice bump shouldnt be a surprise after its main competitor switched formats
WLLZ seems to be happy with high 2's as theyve been that way forever
Thank God for my Sirius

[MWmetalhead]

WCSX had a 7 share just two surveys ago and is still doing well, but yes, their performance these past couple books has been softer than usual.