Fault 98.7's morning show is fired

[MWmetalhead]

Good riddance; the show wasn't very good.

https://radioinsight.com/headlines/2169 ... y-markets/

[Chrocket87]

And they stated that the NYC version of Alt has been threatened with a format change for the last six months. Given that information, I’d be willing to bet Alt 92.3 flips before July 4th. I can’t imagine Alt 98.7 lasting much longer than that.

[MWmetalhead]

I might become a buyer of Audacy stock if they fire Mike Kaplan.

[Mega Hertz]

Dude! I swung by while D&CtF were in their 15 minute 6:00am break. They were on this morning. Couldn't tell you what they were talking about though. Wasn't a fan. Are they fired from Audacy or just from Detroit?

[Mega Hertz]

And they stated that the NYC version of Alt has been threatened with a format change for the last six months. Given that information, I’d be willing to bet Alt 92.3 flips before July 4th. I can’t imagine Alt 98.7 lasting much longer than that.

I'll take the under on that. I give them until Memorial Day weekend. No later than Labor Day. It just isn't happening here.

Perhaps someone here could chime in if they know:

When was the last time an alternative/modern rock format was a ratings winner in the Detroit area? I mean, top 10/top 5? Demo winner? Certainly hasn't been in the last 10-15 years.

[MWmetalhead]

To answer Mega - they were fired from the company outright.

Their show is kaput, unless Audacy elects to air "best of" (try not to throw up in your mouth after reading that).

[Chrocket87]

And they stated that the NYC version of Alt has been threatened with a format change for the last six months. Given that information, I’d be willing to bet Alt 92.3 flips before July 4th. I can’t imagine Alt 98.7 lasting much longer than that.

When was the last time an alternative/modern rock format was a ratings winner in the Detroit area? I mean, top 10/top 5? Demo winner? Certainly hasn't been in the last 10-15 years.

in 2011-2012, 89X had a few top 10 books 6+ and were regularly in the #2-5 range in 18-49 (behind only WRIF). Of course, Dave and Chuck were the biggest reason behind this. WRIF pretty much killed 89X when they nabbed the morning show at the height of their popularity.

[Mega Hertz]

To answer Mega - they were fired from the company outright.

Their show is kaput, unless Audacy elects to air "best of" (try not to throw up in your mouth after reading that).

A best-of? That should be good for 5 or 6 minutes.

[Mega Hertz]

And they stated that the NYC version of Alt has been threatened with a format change for the last six months. Given that information, I’d be willing to bet Alt 92.3 flips before July 4th. I can’t imagine Alt 98.7 lasting much longer than that.

When was the last time an alternative/modern rock format was a ratings winner in the Detroit area? I mean, top 10/top 5? Demo winner? Certainly hasn't been in the last 10-15 years.

in 2011-2012, 89X had a few top 10 books 6+ and were regularly in the #2-5 range in 18-49 (behind only WRIF). Of course, Dave and Chuck were the biggest reason behind this. WRIF pretty much killed 89X when they nabbed the morning show at the height of their popularity.

Yes. And we saw what happened when D&C left 89x in late 2012. Not to mention, that was when "alternative" started sounding like jingles and Taco Bell ad music. Shit sucks. Make it a WWJ simulcast.

[RayQix]

Was jazz on mainline FM that awful or billed that horrid to warrant *not* having them back on 98.7?

98.7FM/HD2 is still “v98.7”….. so why not back to the main channel?


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[MWmetalhead]

Better yet - bring back The Breeze.

[ZenithCKLW]

It surprises me how many times I have told people how much I miss The Breeze. At the time of its existence, I complained about so much Ed Sheeran and Adele for a soft/gold AC, but I didn't realize how good I had it now that it's replaced with this "Alt" crap. I wish The Breeze were still with us, it's still on my car presets with The Breeze logo; I haven't replaced it because there is nothing else in this market worth replacing it with.

I did hear Sandy Kovac's voice on Rite Aid's in-store advertising.

[SoutheastMIViewer]

Did not see that one coming

[lush.rimbaugh]

Change is surely coming. They're not going to fire the morning show without something planned. My money is after Christmas, it'll be a WWJ simulcast or the return of Smooth Jazz V98.7.

[Colonel Flagg]

Change is surely coming. They're not going to fire the morning show without something planned. My money is after Christmas, it'll be a WWJ simulcast or the return of Smooth Jazz V98.7.

Format changes should be abrupt, and without warning. The corporate practice of easing into a flip is, well...lame. I'm not entirely convinced. We'll see.