Awful ALT 98.7 down to a 1.6 share

non-anon bob · Post by **non-anon bob** » Tue Mar 23, 2021 5:35 pm

In today's release of Detroit's February 2021 Nielsen Ratings book, ALT 98.7 has dropped to a new low of only a 1.6 market share. Debbie Kenyon and Tim Roberts, YOU are going to have to give CEO David Field's people the news that the Alternative format DOES NOT WORK in the Detroit market. Need to change to a "Bob FM" or "Doug FM" format to increase your numbers, without spending much money! Soon! http://www.stationratings.com/sr_ratings.aspx?market=11

48125er · Post by **48125er** » Tue Mar 23, 2021 5:44 pm

Not surprising, Fault 2.0 a failure.

Im surprised that 12,000 people actually listen to 1130,and 33,000 listen to 1270, Are they sure it wasnt they didnt misread it as 12 people and 33 people listen to those 2 colossal failures.

Realist · Post by **Realist** » Tue Mar 23, 2021 5:47 pm

Lowest rated FM station that pays for Nielsen.

Should’ve left it as The Breeze

Mega Hertz · Post by **Mega Hertz** » Tue Mar 23, 2021 6:10 pm

Hey, tweak it to more gold product, dump Lazlo, give us at least 2 live and local dayparts, cut that 2 minute promise shit, and, I can't stress this enough...STOP WITH THE BILLIE EILISH AND SISSY MUSIC!!!

It's literally THAT fucking simple. Might not be #1 every book but I guaran-fucking-tee you'll do better than a 1.6

SoutheastMIViewer · Post by **SoutheastMIViewer** » Tue Mar 23, 2021 6:28 pm

Just replicate what 89x had for alt music and boom ratings go up!

Post by **MWmetalhead** » Tue Mar 23, 2021 6:35 pm

I'm surprised the ratings are even *that* high!

Nice recovery for both 105.1 The Bounce (albeit still trailing long-term average), and 106.7 WLLZ is also at its highest mark in a while.

Deleted User 15502 · Post by **Deleted User 15502** » Tue Mar 23, 2021 9:47 pm

This is a real disappointment, the fact that this is supposed to pacify former 89x is totally misguided. Alt sounds like a cross between The old Alt 106.7 and what AMP radio was. In my eyes, this isn't alternative rock or what I think of, when I think of that.

The station is totally canned and has no personality. I know it's not 1997 anymore but at least have a little heart, that's one thing I enjoyed with 105.1 The Edge, The early days of 89x, and Planet 96.3. The Personality's of the station really made it what it was. The VT DJ's give me the impression they know nothing about the music they are playing.

It would be nice to hear a bit more 90s material thrown in, there is next to none. I will say one good thing, at least they don't play: Queen "Another bites the dust" " We will rock you" . I think Alt 106.7's last book was like a 1.4.

If things stay as they are, this station is done by fall.

ftballfan · Post by **ftballfan** » Wed Mar 24, 2021 9:20 am

It could be worse:
Alt in San Francisco (which is on a slightly grandfathered Class B signal) is losing to two AMs with no FM presence, three San Jose-based Class B FMs that don't put a 60dBu over the northern half of the metro area, and is tied with a San Jose-based Class A FM that is short-spaced to a co-channel on the northern end of the metro area and is also co-channel to a translator in San Francisco proper

Detroit313 · Post by **Detroit313** » Wed Mar 24, 2021 2:16 pm

Why is Entercom such a mess?

Hubbard's KPNT in St Louis just hit an all time ratings record. A massive 8.3 share. There are plenty of successful Alternative stations around the country. Why is it so hard for Entercom to run good successful stations? They ruined all the Alternative stations they got from CBS Radio.

windsor · Post by **windsor** » Wed Mar 24, 2021 5:12 pm

SoutheastMIViewer wrote: ↑
Tue Mar 23, 2021 6:28 pm
Just replicate what 89x had for alt music and boom ratings go up!

This is the way to go and rename it from a losing moniker ALT which already failed on 106.7 to 98X .......

Mega Hertz · Post by **Mega Hertz** » Wed Mar 24, 2021 5:53 pm

It's fucking stupid. I don't understand why this is so difficult. Not only is nobody listening to this garbage, I'm in contact with people in OTHER MARKETS who hate this shit. It's like opening a Burger King and only serving liver and onions.

But hey, let's sit around and have meetings about why nobody cares about radio anymore. Why everyone goes to satellite or streaming. DURRRRRRRRRRRR.

MotorCityRadioFreak · Post by **MotorCityRadioFreak** » Thu Mar 25, 2021 6:57 am

Somebody tell me when they get better. I flipped my clock radio alarm to WRIF. Not because I like Dave and Chuck the Freak, but it's the only thing worth listening to in the morning on terrestrial radio. Pathetic.

GREATLAKESVET · Post by **GREATLAKESVET** » Thu Mar 25, 2021 2:40 pm

Realist wrote: ↑
Tue Mar 23, 2021 5:47 pm
Lowest rated FM station that pays for Nielsen.

Should’ve left it as The Breeze

I agree. It's nice to have a true alternative to the better varieties of the same crap everyone else is playing.

WOHO · Post by **WOHO** » Sun Mar 28, 2021 1:38 am

How did the Breeze rate in comparison?

Deleted User 15502 · Post by **Deleted User 15502** » Sun Mar 28, 2021 7:23 am

It fluctuated from mid 3's to high 2's. It might of gotten close to a 4 once. It was doing leaps and bounds ahead of ALT. My own view is, bring The Breeze back.

Awful ALT 98.7 down to a 1.6 share

Awful ALT 98.7 down to a 1.6 share

Re: Awful ALT 98.7 down to a 1.6 share

Re: Awful ALT 98.7 down to a 1.6 share

Re: Awful ALT 98.7 down to a 1.6 share

Re: Awful ALT 98.7 down to a 1.6 share

Re: Awful ALT 98.7 down to a 1.6 share

Re: Awful ALT 98.7 down to a 1.6 share

Re: Awful ALT 98.7 down to a 1.6 share

Re: Awful ALT 98.7 down to a 1.6 share

Re: Awful ALT 98.7 down to a 1.6 share

Re: Awful ALT 98.7 down to a 1.6 share

Re: Awful ALT 98.7 down to a 1.6 share

Re: Awful ALT 98.7 down to a 1.6 share

Re: Awful ALT 98.7 down to a 1.6 share

Re: Awful ALT 98.7 down to a 1.6 share