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Detroit PPM analysis by demo
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MWmetalhead
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Re: Detroit PPM analysis by demo
So WRIF still rules the city in every way, basically. Wow. I'm thinking the Dave & Chuck deal will go down as one of the best moves in recent history. Who knew? 
WNIC dominates with Christmas, of course. I'm thinking people just don't know about the Breeze yet. In general. Those who would have listened probably don't know it exists or that it was playing all Xmas. I feel like WNIC is just so automatic for those that like to listen to an all-Xmas station. One thing that was interesting to me, just as a weird fact, was that the WNIC total ratings were down from last year, 12.2-9.5. I wonder why? A bit of Xmas music fatigue? Or I wonder if total radio listenership is just that far down?
WNIC dominates with Christmas, of course. I'm thinking people just don't know about the Breeze yet. In general. Those who would have listened probably don't know it exists or that it was playing all Xmas. I feel like WNIC is just so automatic for those that like to listen to an all-Xmas station. One thing that was interesting to me, just as a weird fact, was that the WNIC total ratings were down from last year, 12.2-9.5. I wonder why? A bit of Xmas music fatigue? Or I wonder if total radio listenership is just that far down?