All accepted registrations through January 19 at 5:30p ET have been activated. Thank you! -M.W.

Terms of Use have been amended effective October 6, 2019. Make sure you are aware of the new rules! Please visit this thread for details: https://www.mibuzzboard.com/phpBB3/view ... 16&t=48619

November 2019 TV News Ratings

Discussion pertaining to Detroit, Ann Arbor, Port Huron, and SW Ontario
Rate This
Posts: 155
Joined: Wed Jan 08, 2020 12:17 am

November 2019 TV News Ratings

Post by Rate This » Sat Jan 11, 2020 1:08 pm

Didn’t see this posted yet so here ya go:

Detroit Household Ratings and Share:

6-7am:
WJBK News 4.0/18 SHR (69,000 HH)
WDIV News 3.6/16 (63,000 HH)

4-430pm:
WDIV News 5.8/16 SHR (100,000 HH)
WJBK Judge Judy 3.4/10 SHR (60,000 HH)
WXYZ News 2.1/6 SHR (36,000 HH)

5-6pm:
WDIV News 7.9/18 SHR (137,000 HH)
WXYZ News 4.2/10 SHR (73,000 HH)
WJBK News 3.8/9 SHR (66,000 HH)

6-630pm:
WDIV News 8.9/19 SHR (154,000 HH)
WXYZ News 6.1/13 SHR (106,000 HH)
WJBK News 3.0/6 SHR (53,000 HH)

7-8pm:
WDIV Wheel/Jeopardy 9.3/18 SHR (162,000 HH)
WXYZ News/The List 3.9/8 SHR (68,000 HH)
WJBK TMZ/Extra 2.5/5 SHR (44,000 HH)

10-11pm:
WJBK News 4.0/8 SHR (70,000 HH)

11-1135pm:
WDIV News 6.8/16 SHR (118,000 HH)
WXYZ News 4.1/9 SHR (72,000 HH)
WJBK News 2.8/6 SHR (48,000 HH)

https://www.clickondetroit.com/news/201 ... er-sweeps/



Mike Oxlong
Posts: 147
Joined: Wed Jan 09, 2019 11:56 am
Location: Nankin Township

Re: November 2019 TV News Ratings

Post by Mike Oxlong » Sat Jan 11, 2020 10:45 pm

As others have noticed on here, I'm kind of a broken record saying that the younger and "easier on the eyes" the folks in front of the camera are, the more people are going to watch.
Now am I higher than the cost of living, thinking that this latest rating chart proves me right?



radiodoc
Posts: 91
Joined: Tue Oct 07, 2008 2:40 pm

Re: November 2019 TV News Ratings

Post by radiodoc » Sun Jan 12, 2020 9:07 am

Mike Oxlong wrote:
Sat Jan 11, 2020 10:45 pm
As others have noticed on here, I'm kind of a broken record saying that the younger and "easier on the eyes" the folks in front of the camera are, the more people are going to watch.
Now am I higher than the cost of living, thinking that this latest rating chart proves me right?


No. Devin Scillian is one of the oldest anchors and he’s still number one. Oh wait—you’re referring to the women. Of course you are. Jerk.



User avatar
MWmetalhead
Site Admin
Posts: 2909
Joined: Sun Oct 31, 2004 11:23 am

Re: November 2019 TV News Ratings

Post by MWmetalhead » Sun Jan 12, 2020 6:32 pm

Wow - Fox 2's numbers (at least in total HH) are in the toilet!

That's the closest finish in the 6a to 7a timelsot in probably 15 years. Fox 2 used to dominate the 4PM timeslot and used to put up a valiant showing at 5PM; not anymore! Fox 2's 6PM newscast's numbers are downright lousy, while the 10PM numbers are underperforming historical norms.

The biggest surprise might be the margin of WDIV's lead at 5PM.


Lori Bennett and Bob Walker have turned WLAV from an iconic classic rock station into a ratings boondoggle. Sad.

Mike Oxlong
Posts: 147
Joined: Wed Jan 09, 2019 11:56 am
Location: Nankin Township

Re: November 2019 TV News Ratings

Post by Mike Oxlong » Sun Jan 12, 2020 8:18 pm

radiodoc wrote:
Sun Jan 12, 2020 9:07 am
No. Devin Scillian is one of the oldest anchors and he’s still number one. Oh wait—you’re referring to the women. Of course you are. Jerk.
Can we agree the #1 goal of a local newscast is to get as many people as possible to watch?

So, and I'm honestly going extreme here to make a point:
Let's say one of the stations decides to have no one over the age of 30 in front of the camera. All the ladies have ample bosoms and impressive cleavage. The finest bubble butts. Their dresses are form fitting.
All the guys look and dress like the dude on the cover of a romance novel.
(and not one viewer ever has cared how small the market they come from is, seriously).

Bear with me, I admit I got a little silly, and I'm confident no station would actually do this, but I want to make a serious point.

In the above example, would people watch?
Set aside what you perceive as a sexist theme in my post, and think about it for about a minute, and then honestly answer yes or no: Would it be the most watched newscast in Detroit?

I know myself and others get called jerks and pigs and what not for talking this sort of thing.
I honestly don't believe I'm being a jerk. I honestly believe I'm being pragmatic.
Read and reflect on the first sentence of my reply to you a for a bit before you put forth a rebuttal.

What is the business model of TV news?



Rate This
Posts: 155
Joined: Wed Jan 08, 2020 12:17 am

Re: November 2019 TV News Ratings

Post by Rate This » Sun Jan 12, 2020 10:38 pm

Now for the other part of the equation... demos. 7 has pulled closer in some places than where they have been for the last several years...

Adults 25-54

4-430am:
2 News 1.0
7 America This Morning 0.6
4 Early Today 0.4

430-5am:
2 News 1.2
7 News 0.7
4 News 0.6

5-6am:
2 News 1.9
4 News 1.2
7 News 1.1

6-7am:
2 News 2.9
4 News 1.6
7 News 1.4

7-9am:
2 News 2.8
7 GMA 1.5
4 Today Show 1.3

9-10am:
2 News 1.9
7 Kelly & Ryan 1.2
4 Today Show 1.0

10-11am:
2 News 1.6
4 Live In The D 0.9
7 The Doctors 0.7

11am:
2 News 1.4

12pm:
4 News 1.4
7 News 0.9

5-630:
4 News 2.1
2 News 2.0
7 News 1.6

10pm:
2 News 2.6
20 News 0.5

11pm:
4 News 2.2
2 News 1.8
7 News 1.4
Last edited by Rate This on Sun Jan 12, 2020 11:00 pm, edited 2 times in total.



Rate This
Posts: 155
Joined: Wed Jan 08, 2020 12:17 am

Re: November 2019 TV News Ratings

Post by Rate This » Sun Jan 12, 2020 10:44 pm

Women 25-54

4-430am:
2 News 1.2
7 America This Morning 0.8
4 Early Today 0.4

430-5am:
2 News 1.5
7 News 0.9
4 News 0.6

5-6am:
2 News 2.1
7 News 1.5
4 News 1.4

6-7am:
2 News 3.2
4 News 2.1
7 News 1.8

7-9am:
2 News 2.9
7 GMA 2.1
4 Today Show 1.9

9-10am:
2 News 2.1
7 Kelly & Ryan 1.7
4 Today Show 1.4

10-11am:
2 News 1.7
4 Live In The D 1.1
7 The Doctors 1.1

11am:
2 News 1.6

12pm:
4 News 1.9
7 News 1.3

5-630:
4 News 2.4
2 News 2.3
7 News 1.7

10pm:
2 News 2.9
20 News 0.7

11pm:
4 News 2.7
2 News 2.0
7 News 1.7
Last edited by Rate This on Sun Jan 12, 2020 11:00 pm, edited 1 time in total.



Rate This
Posts: 155
Joined: Wed Jan 08, 2020 12:17 am

Re: November 2019 TV News Ratings

Post by Rate This » Sun Jan 12, 2020 10:52 pm

Adults 18-49

4-430am:
2 News 0.7
7 America This Morning 0.5
4 Early Today 0.3

430-5am:
2 News 0.9
7 News 0.6
4 News 0.4

5-6am:
2 News 1.4
7 News 0.9
4 News 0.7

6-7am:
2 News 2.1
4 News 1.0
7 News 1.0

7-9am:
2 News 2.0
7 GMA 1.0
4 Today Show 0.9

9-10am:
2 News 1.2
4 Today Show 0.8
4 Today Show 0.8

10-11am:
2 News 1.1
4 Live In The D 0.6
7 The Doctors 0.5

11am:
2 News 1.1

12pm:
4 News 1.0
7 News 0.7

5-630:
4 News 1.6
2 News 1.4
7 News 1.1

10pm:
2 News 1.9
20 News 0.4

11pm:
4 News 1.6
2 News 1.4
7 News 0.9
Last edited by Rate This on Sun Jan 12, 2020 10:59 pm, edited 1 time in total.



Rate This
Posts: 155
Joined: Wed Jan 08, 2020 12:17 am

Re: November 2019 TV News Ratings

Post by Rate This » Sun Jan 12, 2020 10:59 pm

Women 18-49

4-430am:
2 News 0.7
7 America This Morning 0.6
4 Early Today 0.3

430-5am:
2 News 1.0
7 News 0.7
4 News 0.4

5-6am:
2 News 1.4
7 News 1.3
4 News 0.8

6-7am:
2 News 2.2
7 News 1.4
4 News 1.3

7-9am:
2 News 2.0
7 GMA 1.6
4 Today Show 1.2

9-10am:
2 News 1.3
7 Kelly & Ryan 1.2
4 Today Show 1.1

10-11am:
2 News 1.1
7 The Doctors 0.9
4 Live In The D 0.7

11am:
2 News 1.1

12pm:
4 News 1.3
7 News 0.9

5-630:
4 News 1.8
2 News 1.7
7 News 1.4

10pm:
2 News 2.2
20 News 0.5

11pm:
4 News 2.0
2 News 1.5
7 News 1.2



km1125
Posts: 198
Joined: Thu Mar 14, 2019 3:09 pm

Re: November 2019 TV News Ratings

Post by km1125 » Mon Jan 13, 2020 5:57 pm

Mike Oxlong wrote:
Sun Jan 12, 2020 8:18 pm
radiodoc wrote:
Sun Jan 12, 2020 9:07 am
No. Devin Scillian is one of the oldest anchors and he’s still number one. Oh wait—you’re referring to the women. Of course you are. Jerk.
Can we agree the #1 goal of a local newscast is to get as many people as possible to watch?

So, and I'm honestly going extreme here to make a point:
Let's say one of the stations decides to have no one over the age of 30 in front of the camera. All the ladies have ample bosoms and impressive cleavage. The finest bubble butts. Their dresses are form fitting.
All the guys look and dress like the dude on the cover of a romance novel.
(and not one viewer ever has cared how small the market they come from is, seriously).

Bear with me, I admit I got a little silly, and I'm confident no station would actually do this, but I want to make a serious point.

In the above example, would people watch?
Set aside what you perceive as a sexist theme in my post, and think about it for about a minute, and then honestly answer yes or no: Would it be the most watched newscast in Detroit?

I know myself and others get called jerks and pigs and what not for talking this sort of thing.
I honestly don't believe I'm being a jerk. I honestly believe I'm being pragmatic.
Read and reflect on the first sentence of my reply to you a for a bit before you put forth a rebuttal.

What is the business model of TV news?
It's not just looks, but looks certainly count. It's a visual medium and you can't have something that noticeably distracts from the content. I think if you have females actively flaunting cleavage you'll lose the female market and if you have 'pretty boys' the male audience is going elsewhere. The content needs to be reasonably assembled such that I'm not asking myself why I just sat through that story or left with plenty of questions because the story wasn't researched or reported very well.

Also, just going with "no one over the age 30" also alienates more than half your viewing audience, because those folks know plenty of folks under 30 who don't have a clue what they are talking about.



Post Reply Previous topicNext topic