I doubt the precipitous drop-off in 6+ is confined to listeners aged 55+. There's no way in hell money demo AQH share is better now than it's been "in years."People are far from “unhappy” with the lineup. The ratings have been better than they have been in years.
Also, for as much as 950 plugs its smart device stream, their AQH share from streaming is shockingly poor at a 0.1.
WWJ in mild weather months historically has cumed in the 400,000+ weekly listeners range. They managed only 336,000 of cume in the latest survey. Cume for nearly all DET stations is still well below pre-pandemic levels; thus, the 400k figure is based on the last few years.
I do agree with edj that some of 950's traffic reporters do a better job than others.
One last note, Audacy needs to quit plugging boring WWJ podcasts featuring bland interviews on its FM stations. That boring content is not helping WWJ's brand.