You're both right. They take trips. They are one of the few demos that regularly buy cars, boats, motorcycles, and own property up north. Not saying people raising family's don't either, but they are paying for phones, sports activities, etc for kids and don't have as much disposable income.
Yet radio is locked into this 'the demo ends at 54' mentality.
If they'd chase the money, they'd actually might make a few bucks to invest in their product.
But what do I know.