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Could Detroit support a FM commercial Spanish language station?
- craig11152
- Posts: 2078
- Joined: Tue Nov 06, 2007 8:15 am
- Location: Ann Arbor
Re: Could Detroit support a FM commercial Spanish language station?
I found these 2020 estimates for SE Michigan on SEMCOG
Race and Hispanic Origin
Non-Hispanic 4,587,818 95%
White 3,108,251 64.3%
Black 997,657 20.7%
Asian 245,417 5.1%
Multi-Racial 205,178 4.2%
Other 31,315 0.6%
Hispanic 242,671 5%
Total 4,830,489 100%
https://semcog.org/community-profiles
Race and Hispanic Origin
Non-Hispanic 4,587,818 95%
White 3,108,251 64.3%
Black 997,657 20.7%
Asian 245,417 5.1%
Multi-Racial 205,178 4.2%
Other 31,315 0.6%
Hispanic 242,671 5%
Total 4,830,489 100%
https://semcog.org/community-profiles
I no longer directly engage trolls
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- Joined: Sat Jan 09, 2021 2:19 pm
- Location: The Hills
Re: Could Detroit support a FM commercial Spanish language station?
The market for a full FM station is not there. Its about the same as the polish population(the ones that have homes or know family back in Poland) in metro detroit. Very limited.
I can see a FM station like the AM station having time block segments of Spanish/latin music though.
Once we see livonia, warren, Detroit demographics being majority latin, a all fm station can be feasible.
I can see a FM station like the AM station having time block segments of Spanish/latin music though.
Once we see livonia, warren, Detroit demographics being majority latin, a all fm station can be feasible.
If you don’t have a mask covering your exhaust pipe on the car, you are not trying to stop global warming by preventing the harmful emission particles from spraying out!
Re: Could Detroit support a FM commercial Spanish language station?
Townsquare's Corporate Engineer that retired a few years ago lived in California, and as they say in "Rock Island" in "The Music Man", "he doesn't know the territory". Like many in California, he may have not thought Michigan was much of a concern. I approached someone at Townsquare before the Translator Window about applying (there were several possible frequencies at the time), and they weren't interested. It was after Bill Sanderson and John Risher left.
"I had a job for a while as an announcer at WWV but I finally quit, because I couldn't stand the hours."
-Author Unknown
-Author Unknown
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Re: Could Detroit support a FM commercial Spanish language station?
Yes but you're all assuming that only latin Detroiters would listen.SoutheastMIViewer wrote: ↑Thu Jan 06, 2022 3:29 pmThe market for a full FM station is not there. Its about the same as the polish population(the ones that have homes or know family back in Poland) in metro detroit. Very limited.
I can see a FM station like the AM station having time block segments of Spanish/latin music though.
Once we see livonia, warren, Detroit demographics being majority latin, a all fm station can be feasible.
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- Posts: 294
- Joined: Wed Oct 31, 2018 11:11 am
Re: Could Detroit support a FM commercial Spanish language station?
that's a great point, so in other markets with similar sized latin % populations, what % of non-latins listen to the latin station (for comparison) - would be interesting to know how much cross-ethnic pull there is for that format
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- Location: The Hills
Re: Could Detroit support a FM commercial Spanish language station?
Yeah but you're also assuming that a lot of Metro Detroiters listen to Latin music.lush.rimbaugh wrote: ↑Fri Jan 07, 2022 4:02 amYes but you're all assuming that only latin Detroiters would listen.SoutheastMIViewer wrote: ↑Thu Jan 06, 2022 3:29 pmThe market for a full FM station is not there. Its about the same as the polish population(the ones that have homes or know family back in Poland) in metro detroit. Very limited.
I can see a FM station like the AM station having time block segments of Spanish/latin music though.
Once we see livonia, warren, Detroit demographics being majority latin, a all fm station can be feasible.
Lets be realistic, the bulk majority of listeners would be Latin descents.
If you don’t have a mask covering your exhaust pipe on the car, you are not trying to stop global warming by preventing the harmful emission particles from spraying out!
Re: Could Detroit support a FM commercial Spanish language station?
And a lot of people of Hispanic origin in Michigan are second and third generation, and are culturally mainstream. They don’t eat Mexican every night, just like Italians here don’t eat pasta every night, and Poles here rarely eat borscht. They do sometimes speak their native languages at home with their ancestors though. Joes are Josephs, not Jose(s), in accordance with Roman Catholic tradition.
"I had a job for a while as an announcer at WWV but I finally quit, because I couldn't stand the hours."
-Author Unknown
-Author Unknown
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Re: Could Detroit support a FM commercial Spanish language station?
I'm not even saying the station has to broadcast fully in the Spanish language. There is quite a lot of latin crossover in the charts, including a fair bit of gold that could be mixed in to appeal to a more mainstream audience. I mean, it can't really do much worse than Alt98.7's 1.5 or 931.'s 1.6 ratings.
Re: Could Detroit support a FM commercial Spanish language station?
NO. Arabic or Mandarin are more likely than Espano in the D.
Re: Could Detroit support a FM commercial Spanish language station?
107.9 comes in great at Stony Creek in Washington Twp and Rochester. I believe it is all Spanish. I think it comes in well because the park is on a hill even with the top of the RenCen.
- Art Van Damme
- Posts: 128
- Joined: Mon Dec 06, 2004 1:55 pm
- Location: Hamtramck
Re: Could Detroit support a FM commercial Spanish language station?
I think the original question is a bit too broad for a yes/no answer. In reality, anyone can support anything. A population can ‘support’ a business with an unsustainable business model for a long time. Much of the analysis previously posted, narrows down the scope of the question.
I submit: given the two existing full-time AM Latino stations (1310 & 1480) and not counting W300DI-FM (107.9), a full-time, full-power commercial Latino FM could come to air.
Now, a lot of things would have to line-up. That’s wherein lies the catch.
An existing full-power station on a commercial frequency would have to come-up for sale at a bargain basement price. The potential owner(s) would need a rock-solid business plan and backing. They might even need a pre-commitment to advertising from local businesses and agencies. I’m not a financial guy, but it would be an uphill climb.
The programming would have to be something that you cannot already get. Just being available on FM isn’t going to cut it. Maybe Tigers PBP in Spanish? Salsa? Mainstream Latino Pop? Local news?
The probability of it happening, at this moment, I would say, not very likely. Commercial FM doesn’t seem to be in the same world of financial hurt as commercial AM is. W300DI-FM may already be doing the job of serving the Latino population just fine as it is. It has a pretty solid signal around the metro for a translator. The two previously mentioned AMs seem to be filling the need as well.
I have not looked into the most-recent census for size of the Latino population in Metro Detroit. Nor, do I have access to the the magic number of current homes using radio (HUR). In this radio climate, you don’t always need top ten ratings to bill a good chunk of change. Of course, it makes it easier. At the end of the day, it’s the billing that counts.
Post Script. There might be apps already providing programming to Metro Detroit Latinos, bypassing radio.
Thanks for reading. Wishing you good health.
Art
I submit: given the two existing full-time AM Latino stations (1310 & 1480) and not counting W300DI-FM (107.9), a full-time, full-power commercial Latino FM could come to air.
Now, a lot of things would have to line-up. That’s wherein lies the catch.
An existing full-power station on a commercial frequency would have to come-up for sale at a bargain basement price. The potential owner(s) would need a rock-solid business plan and backing. They might even need a pre-commitment to advertising from local businesses and agencies. I’m not a financial guy, but it would be an uphill climb.
The programming would have to be something that you cannot already get. Just being available on FM isn’t going to cut it. Maybe Tigers PBP in Spanish? Salsa? Mainstream Latino Pop? Local news?
The probability of it happening, at this moment, I would say, not very likely. Commercial FM doesn’t seem to be in the same world of financial hurt as commercial AM is. W300DI-FM may already be doing the job of serving the Latino population just fine as it is. It has a pretty solid signal around the metro for a translator. The two previously mentioned AMs seem to be filling the need as well.
I have not looked into the most-recent census for size of the Latino population in Metro Detroit. Nor, do I have access to the the magic number of current homes using radio (HUR). In this radio climate, you don’t always need top ten ratings to bill a good chunk of change. Of course, it makes it easier. At the end of the day, it’s the billing that counts.
Post Script. There might be apps already providing programming to Metro Detroit Latinos, bypassing radio.
Thanks for reading. Wishing you good health.
Art
- MWmetalhead
- Site Admin
- Posts: 12346
- Joined: Sun Oct 31, 2004 11:23 am
Re: Could Detroit support a FM commercial Spanish language station?
I just wanted to interject that Reggaetón music is garbage. Vast majority of hip-hop aficionados who live in Metro Detroit would NEVER embrace that stuff. Not in a million years.
Morgan Wallen is a piece of garbage.