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Gnash FM 93.1 to rebrand - probably on or near February 22

Discussion pertaining to Detroit, Ann Arbor, Port Huron, and SW Ontario
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MWmetalhead
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Gnash FM 93.1 to rebrand - probably on or near February 22

Post by MWmetalhead » Wed Feb 12, 2020 5:30 pm

It looks like 93.1 WDRQ is *finally* going local in morning drive!

RadioInsight reports the station will soon dump the Nash name and adopt the same "New Country" moniker used by WKHX in Atlanta and KSCS in Dallas. Moreover, R-I reports the station will soon have an all local morning show! :D

Perhaps this explains the sudden change to WYCD's sound as of a few weeks ago? (BTW, I absolutely HATE how WYCD sounds now and have removed that station entirely from my presets in the car.)

My prediction is Broadway Bill will handle mornings with an on-air partner TBD. I heard Roxanne doing PM drive today. Would not at all surprise me if she winds up handling that shift permanently going forward.

Timing wise: look for something to occur on or near February 22, which is the day Garth Brooks plays Ford Field.


Lori Bennett and Bob Walker have turned WLAV from an iconic classic rock station into a ratings boondoggle. Sad.

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Re: Gnash FM 93.1 to rebrand - probably on or near February 22

Post by Mega Hertz » Wed Feb 12, 2020 9:16 pm

Got me all excited, thinking a flip was imminent. Thanks for NOTHING, MW ;)


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radioandtventhusiast
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Re: Gnash FM 93.1 to rebrand - probably on or near February 22

Post by radioandtventhusiast » Wed Feb 12, 2020 10:19 pm

This will be interesting for sure. They should have had a local morning show from the beginning. This might actually increase ratings for the station. There seem to be fewer Nash-branded stations compared to the years the Dickey Brothers ran Cumulus.



MrTaterSalad
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Re: Gnash FM 93.1 to rebrand - probably on or near February 22

Post by MrTaterSalad » Thu Feb 13, 2020 1:12 am

Why not brand it 93-1 W4 Country and bring Bubba over to do mornings with someone like Roxanne or a Renee Vitale?



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MWmetalhead
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Re: Gnash FM 93.1 to rebrand - probably on or near February 22

Post by MWmetalhead » Thu Feb 13, 2020 7:02 am

Got me all excited, thinking a flip was imminent. Thanks for NOTHING, MW
In an era where local airstaff is being slashed, I think it is exciting that a station is replacing a milquetoast national show with a 100% local show.

If I thought a flip were imminent, I would've referenced "format change" in my topic title. Rebrand almost always means retention of existing format, but with a new station name.

One has to wonder if WFBE in Flint will soon revert to its longtime "B95" identity? Once WDRQ changes its name, nearly all stations that use the Nash moniker will be concentrated in very small markets. We all know the Cumulus country station in Grand Rapids dumped "Nash" when it switched (very unsuccessfully) from 94.5 MHz to 107.3 MHz, and within the past week, longtime Country station 97.3 MHz in Peoria, IL reverted to its longtime identity, River Country.


Lori Bennett and Bob Walker have turned WLAV from an iconic classic rock station into a ratings boondoggle. Sad.

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Re: Gnash FM 93.1 to rebrand - probably on or near February 22

Post by MWmetalhead » Thu Feb 13, 2020 7:46 am

BTW - let me reemphasize:

WYCD sounds TERRIBLE right now!!! I absolutely hate the new voiceovers, the new audio processing settings, and the playlist changes. It's the worst the station has sounded in at least 15 years, in my opinion.


Lori Bennett and Bob Walker have turned WLAV from an iconic classic rock station into a ratings boondoggle. Sad.

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Re: Gnash FM 93.1 to rebrand - probably on or near February 22

Post by armchair pd » Thu Feb 13, 2020 9:18 am

MrTaterSalad wrote:
Thu Feb 13, 2020 1:12 am
Why not brand it 93-1 W4 Country and bring Bubba over to do mornings with someone like Roxanne or a Renee Vitale?
Just stop already.

Very interesting if this happens. Whilst I agree 995!!YCD!! (gag) sounds unfocused, off brand, and just bad right now they aren't going anywhere soon. I'd love a competitive battle.
NASH was doomed from day one with that horrific launch and so much baggage goes with that name, which means zero to Detroiters, it was never going to be a serious contender.
Broadway for mornings makes perfect sense.



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Re: Gnash FM 93.1 to rebrand - probably on or near February 22

Post by MrTaterSalad » Thu Feb 13, 2020 9:51 am

If WLLZ can be brought back after over 25 years to a different spot of the dial there is no reason to think Cumulus can bring back the W4 Country brand to Detroit. The W4 brand that was around longer in Detroit than Wheelz was. No reason either a simulcast could happen or one station is branded WFOR-FM (assuming the Miami TV station allows the calls to be used for radio) and the other WWWW-FM.



Trophyhead
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Re: Gnash FM 93.1 to rebrand - probably on or near February 22

Post by Trophyhead » Thu Feb 13, 2020 10:53 am

Having known Broadway for 20 years, I am pleased to hear he is getting this chance.



fuzzpower
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Re: Gnash FM 93.1 to rebrand - probably on or near February 22

Post by fuzzpower » Thu Feb 13, 2020 4:27 pm

A simulcast would be a waste- way too much overlap in signal, even with 102.7 moving closer to the market core.

Does Cumulus feel being a powerhouse in Ann Arbor is a better bet than moving the branding and taking a chance in Detroit? Wheels is fading, so what’s not to say a revived W4 would do the same?



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Re: Gnash FM 93.1 to rebrand - probably on or near February 22

Post by windsor » Thu Feb 13, 2020 4:51 pm

Ive never listened to WYCD on 99.5, prob. since WOW FM.

And btw Wheelz is fading bc iheart has their head up there ass with the corp BS playlist.Until they prog. a more local Wheelz throwback playlist of classic rock.


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MWmetalhead
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Re: Gnash FM 93.1 to rebrand - probably on or near February 22

Post by MWmetalhead » Thu Feb 13, 2020 5:31 pm

I'm not sure why anyone would have expected 106.7 Fake Wheels to sound good long-term!

It's a ribbon (i.e. the WLLZ brand) on a steaming pile of dung. Bill McAllister and Trudi Daniels are not being utilized properly. Doug Podell is not being utilized properly. Drew Lane created a bit of excitement around the station yet iFart rewards him by cutting his airtime. Corporate yes man Casey K. is PD. 'Nuff said.


Lori Bennett and Bob Walker have turned WLAV from an iconic classic rock station into a ratings boondoggle. Sad.

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Mark Elliott
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Re: Gnash FM 93.1 to rebrand - probably on or near February 22

Post by Mark Elliott » Thu Feb 13, 2020 5:46 pm

windsor wrote:
Thu Feb 13, 2020 4:51 pm
Ive never listened to WYCD on 99.5, prob. since WOW FM.
So it's true - someone actually DID listen to Wow FM!



drew10219
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Re: Gnash FM 93.1 to rebrand - probably on or near February 22

Post by drew10219 » Fri Feb 14, 2020 4:21 am

Mark.. i loved your show on wow

I actually skipped school one day just so I could listen to your show with Art Volo as a guest



fuzzpower
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Re: Gnash FM 93.1 to rebrand - probably on or near February 22

Post by fuzzpower » Fri Feb 14, 2020 6:08 am

Only show I remember on WOW was Dr. Don doing afternoon drive. Sorry Mark.



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