Christmas Music did not perform well for 98.7; that surprises me a little bit. Interestingly, 100.3 stuck with Christmas music today. 98.7 meanwhile ran away from it as fast as it could.
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https://radioinsight.com/ratings/detroit/
Also, just to ask the question for the billionth time, but how bad does it have to get at Nash-FM before the plug is pulled?JENNIE JAMES
Jennie James gets you through the workday middays on Q101.9. Get their official bio, articles and more on Q 101.9! Read more
Yep. Corporate radio mindset..."Don't 'win', just pull a couple shares from the other guy".MWmetalhead wrote: ↑Fri Dec 27, 2019 6:41 amThere's no reason to pull the plug on Nash FM.
For as low budget as that station is, a 2.9 share is very respectable.
There is no other music format where a 2.9 share can be achieved with as small a budget....NONE!!! The station spends almost NO money on programming morning drive, evenings or overnights.
Remember, Doug FM toward the end was only achieving shares in the low 2's. WDRQ as a stale sounding CHR/Pop station was in that ballpark, too. 98.7 Damp Radio with a 100% local airstaff and very young demos (too young) was in the mid 2's.
To me, the argument should NOT be whether or not 93.1 stays Country. Instead, the question should be whether or not additional investment should be made in on-air programming to try to raise the station's stature.
Good points.MWmetalhead wrote: ↑Fri Dec 27, 2019 6:41 amThere's no reason to pull the plug on Nash FM.
For as low budget as that station is, a 2.9 share is very respectable.
There is no other music format where a 2.9 share can be achieved with as small a budget....NONE!!! The station spends almost NO money on programming morning drive, evenings or overnights.
Remember, Doug FM toward the end was only achieving shares in the low 2's. WDRQ as a stale sounding CHR/Pop station was in that ballpark, too. 98.7 Damp Radio with a 100% local airstaff and very young demos (too young) was in the mid 2's.
To me, the argument should NOT be whether or not 93.1 stays Country. Instead, the question should be whether or not additional investment should be made in on-air programming to try to raise the station's stature.
Mega, I agree. I come from the "play to win" era. We never had "flanker" stations back then, purely designed to nip at the competition's heels. The excuses outlined above are laughable. Sometimes, I fear that MW is being held against his will by Gary Berkowitz or Walt Sabo.Mega Hertz wrote: ↑Fri Dec 27, 2019 7:18 amYep. Corporate radio mindset..."Don't 'win', just pull a couple shares from the other guy".MWmetalhead wrote: ↑Fri Dec 27, 2019 6:41 amThere's no reason to pull the plug on Nash FM.
For as low budget as that station is, a 2.9 share is very respectable.
There is no other music format where a 2.9 share can be achieved with as small a budget....NONE!!! The station spends almost NO money on programming morning drive, evenings or overnights.
Remember, Doug FM toward the end was only achieving shares in the low 2's. WDRQ as a stale sounding CHR/Pop station was in that ballpark, too. 98.7 Damp Radio with a 100% local airstaff and very young demos (too young) was in the mid 2's.
To me, the argument should NOT be whether or not 93.1 stays Country. Instead, the question should be whether or not additional investment should be made in on-air programming to try to raise the station's stature.
How many country stations do you think this market needs?MWmetalhead wrote: ↑Fri Dec 27, 2019 6:41 amThere's no reason to pull the plug on Nash FM.
For as low budget as that station is, a 2.9 share is very respectable.
There is no other music format where a 2.9 share can be achieved with as small a budget....NONE!!! The station spends almost NO money on programming morning drive, evenings or overnights.
Remember, Doug FM toward the end was only achieving shares in the low 2's. WDRQ as a stale sounding CHR/Pop station was in that ballpark, too. 98.7 Damp Radio with a 100% local airstaff and very young demos (too young) was in the mid 2's.
To me, the argument should NOT be whether or not 93.1 stays Country. Instead, the question should be whether or not additional investment should be made in on-air programming to try to raise the station's stature.
Two, which is precisely what it has now (not counting "fringe" signals that are technically "in the market" such as WSAQ Port Huron).How many country stations do you think this market needs?
WYCD has long earned good to even sensational numbers with A18-34 listeners. Before WDRQ went country, WYCD at times was #1 in Adults 18-34 and was consistently in the top three.Right now, country is popular because it has crossover appeal with pop music. I dont think it does well at all with hip hop audiences, and with younger demos, that seems to be the most stable format locally.
Compared to other metro areas that are in the top 25 in population, the rock radio offerings in Detroit are actually quite good. Detroit beats Chicago, New York, Washington, Atlanta, Miami, Los Angeles, Houston, and San Francisco in that department by leaps and bounds.We don't have great rock programming.
I disagree. Is there some crossover? Of course. But if you listen to an hour's worth of music on WKQI and compare it to an hour's worth of music on either WJLB or WGPR, there are very noticeable differences.Pop stations sound more like rap.
Looking at the ratings, I'm surprised GPR beat out WJR. When an Urban station with a small but loyal audience beats out a heritage talk station that's been around for generations, that tells you how much listener habits are changing.MWmetalhead wrote: ↑Thu Dec 26, 2019 6:09 pmNot quite the all-time record low 2.0 share that AM 760 recorded in the 6/20 – 7/17 survey period, but man oh man, they sure came close to matching that embarrassing feat!
Christmas Music did not perform well for 98.7; that surprises me a little bit. Interestingly, 100.3 stuck with Christmas music today. 98.7 meanwhile ran away from it as fast as it could.
https://radioinsight.com/ratings/detroit/
I think Nash will stick around for a few years. As long as it has a decent audience, I too don't see a need for a switch.MWmetalhead wrote: ↑Fri Dec 27, 2019 6:41 amThere's no reason to pull the plug on Nash FM.
For as low budget as that station is, a 2.9 share is very respectable.
There is no other music format where a 2.9 share can be achieved with as small a budget....NONE!!! The station spends almost NO money on programming morning drive, evenings or overnights.
Remember, Doug FM toward the end was only achieving shares in the low 2's. WDRQ as a stale sounding CHR/Pop station was in that ballpark, too. 98.7 Damp Radio with a 100% local airstaff and very young demos (too young) was in the mid 2's.
To me, the argument should NOT be whether or not 93.1 stays Country. Instead, the question should be whether or not additional investment should be made in on-air programming to try to raise the station's stature.