Air-1 must not be performing too well...
Posted: Tue Jan 01, 2019 9:46 pm
In the pre-dawn hours of today (January 1), Air-1 evidently tossed its CCM playlist to the curb and replaced most songs & artists with something known as contemporary worship music.
The prior playlist wasn't exclusively devoted to songs about Jesus or Christianity. There were a few secular songs mixed in. Even many of the spiritual songs sounded like secular songs. There was also a good deal of artist overlap with EMF's big cash generator, K-Love.
The new playlist mainly features songs one might expect to hear during a contemporary church service. I guess that's the best way to describe it. The station's programming sounds less like mainstream radio now, and from a music style standpoint, the new playlist is much narrower than the old one. Air-1 is going to be D.J. free for the first 10,000 songs. When personalities appear, I suspect the banter will be much more "churchy" than before.
I have little opinion as to whether this new direction makes more sense than the old one. My guess is Air-1 had a tiny audience to start with.
Air-1 sounds nothing like it did when it launched in the 90's. Christian Rock and youth-oriented contemporary Christian music is pretty much on life support. Conversely, Christian AC is still faring quite well.
The prior playlist wasn't exclusively devoted to songs about Jesus or Christianity. There were a few secular songs mixed in. Even many of the spiritual songs sounded like secular songs. There was also a good deal of artist overlap with EMF's big cash generator, K-Love.
The new playlist mainly features songs one might expect to hear during a contemporary church service. I guess that's the best way to describe it. The station's programming sounds less like mainstream radio now, and from a music style standpoint, the new playlist is much narrower than the old one. Air-1 is going to be D.J. free for the first 10,000 songs. When personalities appear, I suspect the banter will be much more "churchy" than before.
I have little opinion as to whether this new direction makes more sense than the old one. My guess is Air-1 had a tiny audience to start with.
Air-1 sounds nothing like it did when it launched in the 90's. Christian Rock and youth-oriented contemporary Christian music is pretty much on life support. Conversely, Christian AC is still faring quite well.