https://reason.com/2019/11/06/a-michiga ... e-profits/
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I had a call today from a person wanting to reach an older demographic through commercial radio. I told him I would get back to him, because I didn't have a good answer.TC Shuts Up wrote: ↑Wed Nov 06, 2019 5:21 pmI don't expect much sympathy from radio people here, especially younger radio people, who seem to have nothing but contempt for the older demographic listener. This explains the lack of formats in the Detroit Area serving older demographics. They claim it's difficult to sell. Probably because they have a bad attitude toward older listeners and don't try very hard to sell advertising on those stations.