This is a good discussion. Let's not forget that 101.5 The River - even after ACs in other markets began brightening and modernizing their sound - remained quite soft for an unusually long time. In other words - Soft AC has a track record in Toledo. And one does not have to go back nearly as many years to find a track record of success with it in Toledo as some other cities.
On the other hand, the fact so much of the music found on Soft AC has not been heard in critical mass in so many years in cities such as Seattle and San Francisco may help to explain the format's initial resounding success in those places.
All of iFart's full power signals in Toledo - at least on FM - have good ratings. I'm not going to count 103.7 CKY.
Where would Soft AC work best? I hereby nominate 98.3!
Nash Icon is complete garbage. Putting the format on 98.3 could be a good way to make 98.3 semi-relevant in the Greater Toledo area once again while still retaining a format that appeals to local businesses in the Monroe area.
Frankly, putting such a format on 105.5 might not even be a terrible idea, but I think there'd be much less risk putting such a format on 98.3 instead.
105.5 should be reformatted into more of a standard Hot AC, IMO. The quasi-CHR sound just hasn't worked that well for them.
Morgan Wallen is a piece of garbage.