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Nielsen diary
Posted: Tue Nov 22, 2022 10:00 am
by craig11152
I am going to keep a radio diary starting Thursday.
Looking over the form they have a locations of at home, in a car, at work, or other.
Sometimes when my school bus is empty I turn on the radio. Which category should I mark? In a "car" or at work or other?
For that matter what should an Uber drive mark since he is in an actual car (not a bus) but working?
Re: Nielsen diary
Posted: Tue Nov 22, 2022 10:53 am
by Honeyman
craig11152 wrote: ↑Tue Nov 22, 2022 10:00 am
I am going to keep a radio diary starting Thursday.
Looking over the form they have a locations of at home, in a car, at work, or other.
Sometimes when my school bus is empty I turn on the radio. Which category should I mark? In a "car" or at work or other?
For that matter what should an Uber drive mark since he is in an actual car (not a bus) but working?
I would say at work. Same as if you were a long haul truck driver.
Re: Nielsen diary
Posted: Tue Nov 22, 2022 10:58 am
by TC Talks
I would interpret car as generally commuting or running errands. Since you are in a bus I would consider that work.
Re: Nielsen diary
Posted: Tue Nov 22, 2022 11:46 am
by craig11152
Work it is. Thanks for the feedback gentlemen.
Re: Nielsen diary
Posted: Tue Nov 22, 2022 11:59 am
by Turkeytop
I listen to radio a lot. So when they contacted me once to ask if I would participate, I thought I'd make an excellent candidate.
She said they need to get some basic information about me. When I told her my age, that ended it. She said they weren't interested in hearing from my age group.
Re: Nielsen diary
Posted: Tue Nov 22, 2022 2:22 pm
by Honeyman
Turkeytop wrote: ↑Tue Nov 22, 2022 11:59 am
I listen to radio a lot. So when they contacted me once to ask if I would participate, I thought I'd make an excellent candidate.
She said they need to get some basic information about me. When I told her my age, that ended it. She said they weren't interested in hearing from my age group.
When was this? I would guess the older demographic probably listens to more terrestrial radio by proportion than younger people.
Re: Nielsen diary
Posted: Sun Nov 27, 2022 10:43 pm
by Turkeytop
Honeyman wrote: ↑Tue Nov 22, 2022 2:22 pm
When was this? I would guess the older demographic probably listens to more terrestrial radio by proportion than younger people.
The older demographic listens to more radio. Also we're retired and have more liesure time and more dicretionary income to buy the pruducts and services the advertizers are selling.