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Is Coke making a terrible error in business judgment?

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MWmetalhead
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Is Coke making a terrible error in business judgment?

Post by MWmetalhead » Fri Dec 21, 2018 7:48 pm

Family is coming to my house for Christmas. I need to have Diet Coke on hand. I never drink the stuff myself (I prefer regular Pepsi, Sprite, Sunkist, or Crush).

I was literally gawking at the shelves in the soda pop aisle for three minutes or longer until I *finally* saw what I needed. Much to my amazement, the label on the Diet Coke bottle was unrecognizable!!!

On the 2-liter bottles, the classic silver label with "Diet" in cursive black lettering and "Coke" in big red letters has been replaced by a label with a predominantly red background. In other words, the newly designed label looks a LOT like the label for regular Coke!

Compounding the matter is the fact the font size for the word "Diet" has been reduced.

Why on earth would Coke make one of its strongest brands so damn difficult to identify on grocery store shelves?!?!

Did these fools not learn a damn thing from the Tropicana fiasco (a PepsiCo product) from several years ago?

https://www.thebrandingjournal.com/2015 ... n-failure/


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Bryce
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Re: Is Coke making a terrible error in business judgment?

Post by Bryce » Sat Dec 22, 2018 7:56 am

I think the logo/package re-design corresponded with the role out of the new "Diet Coke Flavors". They should of left the flagship alone and introduced the flavored product with the new design. I don't see the hard core base trying the flavors, but they may attract new customers with the new SKU's.

One thing positive, the new items will create a larger Coke Billboard on the shelf.


Are you certain Nancy didn't think the sign on the door said SALOON instead of Salon?

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TC Talks
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Re: Is Coke making a terrible error in business judgment?

Post by TC Talks » Sat Dec 22, 2018 9:40 am

Welcome to the reality that you're not a 30-something woman. Diet Coke along with all soda has been experiencing a decline. Millennials are not adopting like Boomers and Genex. Packaging is about new customers. You may not like the new packaging but you found it and you bought it.

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Deleted User 8570

Re: Is Coke making a terrible error in business judgment?

Post by Deleted User 8570 » Sat Dec 22, 2018 11:30 am

TC Talks wrote:
Sat Dec 22, 2018 9:40 am
Welcome to the reality that you're not a 30-something woman. Diet Coke along with all soda has been experiencing a decline. Millennials are not adopting like Boomers and Genex. Packaging is about new customers. You may not like the new packaging but you found it and you bought it.

Image
Until their kids start rejecting “that weird water you guys drink”...



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Turkeytop
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Re: Is Coke making a terrible error in business judgment?

Post by Turkeytop » Sat Dec 22, 2018 12:00 pm

Over the years, we boomers grew accustomed to being the most influential, most sought after market, just because of our sheer numbers. Now it seems, we just don't matter anymore. Over the past several years I've experienced a steady pattern of products or brands I always liked and used, suddenly becoming unavailable. They've just quit making them.

As a demographic group we could still be an important market, but they choose to ignore us. Most of us are established, have our kids through school and moved out, we have our mortgages paid off and we have disposable income to spend. But no one is trying to market to us.



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Bryce
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Re: Is Coke making a terrible error in business judgment?

Post by Bryce » Sat Dec 22, 2018 12:25 pm

Turkeytop wrote:
Sat Dec 22, 2018 12:00 pm
But no one is trying to market to us.
There are SOME exceptions. :razz

Image


Are you certain Nancy didn't think the sign on the door said SALOON instead of Salon?

Deleted User 8570

Re: Is Coke making a terrible error in business judgment?

Post by Deleted User 8570 » Sat Dec 22, 2018 1:02 pm

Bryce wrote:
Sat Dec 22, 2018 12:25 pm
Turkeytop wrote:
Sat Dec 22, 2018 12:00 pm
But no one is trying to market to us.
There are SOME exceptions. :razz

Image
:lol

Interestingly boomers are now a smaller group than millennials... that may factor into the shift... it shrinks by the day...



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Turkeytop
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Re: Is Coke making a terrible error in business judgment?

Post by Turkeytop » Sat Dec 22, 2018 1:30 pm

Bryce wrote:
Sat Dec 22, 2018 12:25 pm
Turkeytop wrote:
Sat Dec 22, 2018 12:00 pm
But no one is trying to market to us.
There are SOME exceptions. :razz

Image

The Drug makers are pretty clever. Sell them a blood pressure medication that kills the libido, then, "we have a fix for that."



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MWmetalhead
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Re: Is Coke making a terrible error in business judgment?

Post by MWmetalhead » Sat Dec 22, 2018 2:54 pm

You may not like the new packaging but you found it and you bought it.
Actually, at Kroger, I evidently walked right past it. The red labels fooled me! I actually gave up and assumed it was out of stock.

It wasn't until I went to Meijer later in the day (I was going to go to Meijer anyway), and three full minutes of shelf staring, that I finally located it! LOL

I don't drink a ton of pop myself. I prefer Gatorade or water in most cases.


Rock 95.5 in Chicago is the worst sounding major market rock station in the history of corporate radio.

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TC Talks
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Re: Is Coke making a terrible error in business judgment?

Post by TC Talks » Sat Dec 22, 2018 3:03 pm

MWmetalhead wrote:
Sat Dec 22, 2018 2:54 pm
I don't drink a ton of pop myself. I prefer Gatorade or water in most cases.
You and everyone who values their health.


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Re: Is Coke making a terrible error in business judgment?

Post by Deleted User 8570 » Sat Dec 22, 2018 5:05 pm

TC Talks wrote:
Sat Dec 22, 2018 3:03 pm
MWmetalhead wrote:
Sat Dec 22, 2018 2:54 pm
I don't drink a ton of pop myself. I prefer Gatorade or water in most cases.
You and everyone who values their health.
But the sugar is addicting! Plus the caffeine keeps one awake on the road...

I probably have 48 ounces or so a day on average in 12 hours... too freakin much and I’m trying to cut back while I’m still skinny as a rail...



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Calvert DeForest
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Re: Is Coke making a terrible error in business judgment?

Post by Calvert DeForest » Sat Dec 29, 2018 10:33 am

I'm admittedly a cola junkie and have been since I can remember. Started drinking diet pop exclusively after I was diagnosed with Diabetes in 1996. The running between me and my wife is that she won't need to pay for embalming when I pass away due to the fact there's enough aspartame in my body to preserve it indefinitely. :razz

I've been drinking diet Coke/Pepsi/store brand cola long enough that I can no longer stand the taste and sweetness of regular pop. Occasionally someone makes a mistake in fast-food drive-through and hands me regular instead of diet. If I don't catch the goof until after the fact I might finish a third of the beverage before I offer it to someone else or pitch it.

I have read various studies on the unhealthy effects of artificial sweeteners and conclusions that regular pop, although not exactly healthy, is a better choice than the diet stuff, even for diabetics. These days I try to alternate between diet pop and unsweetened soda water.


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Bryce
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Re: Is Coke making a terrible error in business judgment?

Post by Bryce » Sat Dec 29, 2018 10:49 am

Calvert DeForest wrote:
Sat Dec 29, 2018 10:33 am

I have read various studies on the unhealthy effects of artificial sweeteners and conclusions that regular pop, although not exactly healthy, is a better choice than the diet stuff, even for diabetics. These days I try to alternate between diet pop and unsweetened soda water.
THE INC. LIFE
Here's the Science That Explains Why Drinking Diet Soda Makes You Gain Weight
And then there's what it does to your brain....

https://www.inc.com/minda-zetlin/diet-s ... drome.html


Are you certain Nancy didn't think the sign on the door said SALOON instead of Salon?

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Calvert DeForest
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Re: Is Coke making a terrible error in business judgment?

Post by Calvert DeForest » Sat Dec 29, 2018 11:23 am

At least weight isn't an issue for me. I've been consistently 20-30 pounds underweight for several years. Granted my AIC numbers have not always been within range. Some studies have shown that artificial sweeteners like aspartame can actually raise blood sugar levels higher than sugar or corn syrup in Type II diabetics. They can interfere with the body's natural ability to regulate glucose production and trigger upward spikes. They can also hasten downward spikes when insulin injections are involved.


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Turkeytop
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Re: Is Coke making a terrible error in business judgment?

Post by Turkeytop » Sat Dec 29, 2018 11:34 am

I drink maybe two cans of Coke per year. On a hot day, I can guzzle it down in a few swallows. Last week, I opened up a can and didn't even finish it.



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