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Another random thought about TV ratings

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Mike Oxlong
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Another random thought about TV ratings

Post by Mike Oxlong » Sat May 08, 2021 10:24 am

How are cable TV ratings derived?
Is there something thru the cable companies that is keeping track on who's watching what channel?
And just to be curious, how do they ascertain over the air viewership?
Depending on the answer, I may have a follow up question regarding the cable ratings.
Thanks.


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km1125
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Re: Another random thought about TV ratings

Post by km1125 » Sat May 08, 2021 12:03 pm

I can't speak to all the various methods, but with cable companies they most definitely track who's watching what channel and for how long. Most can even track more discretely to different people in the same household when they offer options to set your own 'favorites' or 'saved content'. Any streaming service can do the same.



Mike Oxlong
Posts: 1243
Joined: Wed Jan 09, 2019 11:56 am
Location: Nankin Township

Re: Another random thought about TV ratings

Post by Mike Oxlong » Sat May 08, 2021 3:28 pm

km1125 wrote:
Sat May 08, 2021 12:03 pm
I can't speak to all the various methods, but with cable companies they most definitely track who's watching what channel and for how long. Most can even track more discretely to different people in the same household when they offer options to set your own 'favorites' or 'saved content'. Any streaming service can do the same.
Thanks for the information.
Do you think the cable companies share this info with rating collectors?
Let's say more folks with cable watched ABC instead of NBC one night.
How would the networks, and more importantly the advertisers know this?

I'm still going somewhere here depending on the answer I get.

Thanks.


The President is not only the leader of a party, he is the President of the whole people. He must interpret the conscience of America. He must guide his conduct by the idealism of our people.

Herbert Hoover

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craig11152
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Re: Another random thought about TV ratings

Post by craig11152 » Sat May 08, 2021 6:04 pm

I thought ratings were basically established by Nielsen tracking with people meters in an undisclosed number of households and maybe a small number of paper diaries.


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