Maybe I’m just over thinking this. How ‘bout pick a target demo and play the hits. Scheduling rules from the 70’s just don’t apply anymore. There are reasons TSL is down across all formats. Streaming, satellite radio, and podcasts or digital audiobooks are our competition. If we continue to devolve ...

This might go down as the worst single day in the history of radio.

What is even scarier is that radio is a copycat business. Iheart has established a new model for others to follow. It is more likely to get worse.

You guys haven’t even discussed the 105.3 HotFM continuous trainwreck. Add that to the Cumulus GR ratings portfolio and it spells d-i-s-a-s-t-e-r.

Brutal day in radio today. Black Tuesday. Radio as we know it will never be the same.

Warning...Rant Post... I like that they are willing to break tradition and give this a shot. Successful women morning show leads are still fairly rare, let alone two women on a CHR. GR has a great lead in Connie at WLHT. The problem here is that Hot is just an overall cluster-fuck. Hot should have b...

Stopnswap my brother. Did you actually write that “PPM’s can’t tell if people aren’t tuning in because of talking?” Dude. Put the Cheetos and Mountain Dew down, get off this website for five minutes and do a little homework on how PPM works. That statement is really unbelievable coming from a person...

MW, PPM has changed the game. If the data says shut them up and play more music that’s what programmers are going to do.

Is there a format this frequency hasn’t been?

Stopnswap, what you are alluding to is correct. People could give a rats ass whether or not they are fake. After all, they are called phone SCAMS. I haven’t met one person that said “Here comes that fake phone scam, I’m turning over to WJR for my daily dose of reality.” And speaking of WJR Fet-500, ...

Ummmmm...it’s called entertainment on CHR radio. That’s usually how morning shows win in that particular format. I would guess that after several years of doing these that it’s working. These phone scams are appointment listening. Give the people what they want when they expect it. You’re not always...

How nobody, (hello Midwest), has put on a true top40 in k-zoo to compete with kfr is unbelievable. Look at the numbers. KFR has almost 3x the 12+ numbers as the closest competitor and it’s their sister station! KFR has been masquerading as a top40 for years. It’s a Hot AC. They avoid rhythmic songs ...

Well MW, you and I have been been on this board for what seems like an eternity discussing just how God awful the programming has been at Hot FM. As SNX surges, you have to wonder when somebody is going to walk into that building and politely say to the staff “ We are getting our asses kicked by WKQ...

Straight up Urban in GR...I don’t think it will work. Too niche. Tough sell. And would take a lot of patience to get traction. BUT a throwback Hip-Hop station that plays 25% currents and 75% old school would have the potential to do some damage. The music would be familiar thanks to WSNX’s 20+ year ...

Stopnswap, I hate to break the news to you, but Bennie and the Jets was one of the biggest songs on RnB radio at the time of its release. Elton even performed it on soul train. I wouldn’t be surprised if you heard more songs by white artists that crossed over. This ain’t San Francisco dude. It’s DEE...

You now have a 3 share of displaced listeners that aren’t going to be listening to the breeze. ‘KQI can take a victory lap as they will surely benefit from the flip.