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Search found 2 matches

by Shud Abeen AChef
Thu Jul 25, 2019 9:24 pm
Forum: Grand Rapids/West Michigan
Topic: K'zoo / MKG / BC - Spring '19 Nielsens
Replies: 10
Views: 1803

Re: K'zoo / MKG / BC - Spring '19 Nielsens

Chris1980 wrote:I'd be curious as to whether the WCSG numbers are for 91.3 or for 88.3 WCXK. Perhaps a combo of both?

Does it matter? Isn’t WCXK just a simulcast of WCSG?



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by Shud Abeen AChef
Tue Jul 23, 2019 10:24 pm
Forum: Grand Rapids/West Michigan
Topic: Spring 2019 Nielsen Audio Quarterly Report (Updated: 07-23-19)
Replies: 22
Views: 2500

Re: Spring 2019 Nielsen Audio Quarterly Report (Updated: 07-23-19)

“These numbers suggest to me young and middle aged male listeners and young female listeners are abandoning FM radio in droves - or at least spending a lot less time with the medium than they once did.” Data from the likes of Nielsen and Jacobs media support your latter statement. Given the number o...