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Search found 110 matches

by Mark Elliott
Fri Dec 15, 2023 5:26 am
Forum: Neighboring States/Ontario
Topic: John Wetherbee
Replies: 1
Views: 768

John Wetherbee

For those of us from Cincinnati radio and TV.. John Wetherbee died this week... https://ramp247.com/formats/newstalksports/remembering-john-wetherbee/ I worked with him at Taft.. and we talked on a regular basis. A few years ago, we had a cup of coffee while he was in town, and I swear I talked to h...
by Mark Elliott
Thu Nov 30, 2023 8:27 pm
Forum: Neighboring States/Ontario
Topic: Stream 419 app
Replies: 16
Views: 2797

Re: Stream 419 app

It's about giving listeners another localized option. Localized? What is that? Are you playing local bands? Towpath Radio is one of the few options for local Grand Rapids Ohio merchants and businesses to market directly to local customers. And it must be working.. those advertisers renew on a regul...
by Mark Elliott
Thu Nov 30, 2023 8:25 pm
Forum: Neighboring States/Ontario
Topic: Stream 419 app
Replies: 16
Views: 2797

Re: Stream 419 app

It’s too bad that this guy is in the business, radio doesn’t need people like Mark Elliott and he doesn’t deserve to be in the business because he is the reason radio is where it’s at today. And you got all that from one post on a internet billboard where I'm the only one with balls enough to use m...
by Mark Elliott
Thu Nov 30, 2023 8:15 pm
Forum: Neighboring States/Ontario
Topic: Stream 419 app
Replies: 16
Views: 2797

Re: Stream 419 app

We don't need luck, we need freeloaders like you to understand that there is NO such thing as a free lunch or commercial free radio. Here a reality that I have observed lately Mark... The people left listening to Ota or streaming music with commercials are likely either older and locked into their ...
by Mark Elliott
Tue Nov 28, 2023 8:02 am
Forum: Neighboring States/Ontario
Topic: Stream 419 app
Replies: 16
Views: 2797

Re: Stream 419 app

Nice little app. The giant problem is way too many commercials. I tried the Oldies Channel and immediately got hit with 10 commercials in a row. I’m on a data plan and actually prefer something commercial free. And now you see why radio in general is in trouble. Do you think that we, as broadcaster...
by Mark Elliott
Mon Oct 23, 2023 5:25 pm
Forum: Neighboring States/Ontario
Topic: Toledo Radio Ratings August 2023
Replies: 35
Views: 4942

Re: Toledo Radio Ratings August 2023

I thank you for the nice words. I do have a question, though. If Nielsen Audio shares are only comprised of radio listening, why are diary keepers asked to record multiple modes of audio entertainment consumption? Look at the sample diary entries at the below link: https://www.google.com/url?sa=t&s...
by Mark Elliott
Fri Oct 20, 2023 7:15 am
Forum: Neighboring States/Ontario
Topic: Toledo Radio Ratings August 2023
Replies: 35
Views: 4942

Re: Toledo Radio Ratings August 2023

Another rock solid ratings book for WIOT. Also of note, K100 earned its best beauty pageant result in quite some time with a 10.6 share, and WRQN looks solid, too. Elsewhere: - Kiss is sagging but still looks respectable - Q105 is below a 2 share (as is 94.9) - Hardly anyone listens to AM radio in ...
by Mark Elliott
Sun May 14, 2023 8:43 am
Forum: Neighboring States/Ontario
Topic: Country Imaging?
Replies: 15
Views: 2423

Re: Country Imaging?

Benztown provides the stations with the plug in play shells, yes. But, that service also provides them with all the work parts to do creative imaging on their own. I understand that K100 may not have the facilities to make the zips and zaps, but they can create their own imaging elements without us...
by Mark Elliott
Fri May 12, 2023 6:46 am
Forum: Neighboring States/Ontario
Topic: Country Imaging?
Replies: 15
Views: 2423

Re: Country Imaging?

They have purchased a service where the sweepers/promos are pre produced. Then they take their vo guy and plugged in their call letters. It’s extremely vanilla. It’s the same sweeper. Same copy. But different voice. I understand why a small station would do this, but K100 should do better. Cumulus ...
by Mark Elliott
Tue Nov 22, 2022 10:10 am
Forum: Northern Lower Michigan/Eastern U.P.
Topic: WWMK 106.3 Now All Christmas, WLXT 96.3 Will Start On Saturday
Replies: 11
Views: 1693

Re: WWMK 106.3 Now All Christmas, WLXT 96.3 Will Start On Saturday

WLIT throughout 2022 saw some of its best non-seasonal A25 to 54 numbers in ages, frequently besting WTMX and nearly everyone else. Yes, the numbers rise to insanely high levels around Christmas, but throughout the year that is currently a strong performing station. You're paying more attention tha...
by Mark Elliott
Sun Nov 20, 2022 11:22 am
Forum: Northern Lower Michigan/Eastern U.P.
Topic: WWMK 106.3 Now All Christmas, WLXT 96.3 Will Start On Saturday
Replies: 11
Views: 1693

Re: WWMK 106.3 Now All Christmas, WLXT 96.3 Will Start On Saturday

I would be curious though to see if these flips to Christmas music still appeals to their core demographic. I'm sure there are a good portions of their respective listeners who feel alienated and ended up changing the dial. Granted we have satellite radio, USB drives, etc, that isn't the point. In ...
by Mark Elliott
Wed Aug 31, 2022 6:17 am
Forum: Neighboring States/Ontario
Topic: The Blitz in Columbus fires the morning show
Replies: 1
Views: 612

The Blitz in Columbus fires the morning show

American Broadcasting Active Rock WRKZ (99.7 The Blitz)/Columbus, OH has parted ways with Loper and Randi in the Morning. No other details are available at this time Columbus Ohio listeners are pissed, at least on social media. https://www.facebook.com/groups/1086073388948180/ Boycotting the Blitz....
by Mark Elliott
Thu Mar 31, 2022 8:33 am
Forum: Northern Lower Michigan/Eastern U.P.
Topic: Enough lies from the Guru Guy
Replies: 6
Views: 1668

Re: Enough lies from the Guru Guy

As an actual broadcaster, I'd like to answer the question above: At what point do the local TV stations stop taking the money for his campaigns advertisements; and say "Sorry, we're journalists, and these are lies?" It's embarrassing to see..... Broadcasters cannot do what you have requested. Curren...
by Mark Elliott
Fri Apr 16, 2021 12:52 pm
Forum: Neighboring States/Ontario
Topic: Will 98.3 in Monroe Re-brand or Flip?
Replies: 42
Views: 8751

Re: Will 98.3 in Monroe Re-brand or Flip?

I'm not an engineer, but I still maintain there's no such thing as a directional FM signal. I've never seen one in forty years. https://www.radioworld.com/tech-and-gear/the-omni-vs-directional-fm-antenna The use of directional arrays in FM broadcasting has increased greatly in 30 years. Especially ...
by Mark Elliott
Thu Mar 18, 2021 11:03 am
Forum: Political Potpourri - U.S. and World
Topic: Dan Bongino to replace Rush Limbaugh's 12-3 time slot on Cumulus-owned stations
Replies: 8
Views: 1459

Re: Dan Bongino to replace Rush Limbaugh's 12-3 time slot

Actually, your headline is misleading. Dan Bongino is Westwood One (owned by Cumulus) while Rushbo was Premiere (owned by iHeart). Bongino will replace Rush ONLY on Cumulus owned stations for now (and other non-iHearts that they can convince to take it). iHeart has not made a decision on "replacing"...