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98.7 Alternative!

Discussion pertaining to Detroit, Ann Arbor, Port Huron and SW Ontario
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MCelotto
Posts: 32
Joined: Tue Dec 07, 2004 5:58 pm

98.7 Alternative!

Unread post by MCelotto »

Looks like they went ALT to fill in for 89X
thatonedude
Posts: 427
Joined: Wed Aug 07, 2019 4:39 am

Re: 98.7 Alternative!

Unread post by thatonedude »

Well they're doing one hell of a job promoting it; nothing on their website or social media promoting the change. Wow...
take this job and shove it
szmigiel
Posts: 238
Joined: Wed Oct 31, 2018 5:52 am

Re: 98.7 Alternative!

Unread post by szmigiel »

I will give it a try, the wife will probably be pissed.
radioandtventhusiast
Posts: 1277
Joined: Wed Nov 20, 2019 4:08 pm
Location: Toledo, OH

Re: 98.7 Alternative!

Unread post by radioandtventhusiast »

I'm thinking this is only a stunt. They went All-Christmas earlier today only to switch to Alternative today? You'd think they would flip right after Christmas was over.
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MCelotto
Posts: 32
Joined: Tue Dec 07, 2004 5:58 pm

Re: 98.7 Alternative!

Unread post by MCelotto »

markmiester01
Posts: 7
Joined: Sat Jan 15, 2011 11:01 am
Location: LaSalle, Ontario

Re: 98.7 Alternative!

Unread post by markmiester01 »

Well not sure it is the right move for the Detroit market but maybe they see an opportunity here. For all the crap that 89X and the River did receive on this board (some warranted some not) they did play a lot of music that was not being heard with any regularity on any US station. I haven't had a chance to listen to 98.7 but I guess I will have time now that 88.7 and 93.9 are unlistenable for me. They will probably try to sound between 89X and the River....probably like 89X used to sound like before moving towards harder rock. Again, from what I read on this board, that seems like a tough sell in the Detroit market, but hey, at least they are not doing what a half a dozen stations are already doing in the market.
RDO
Posts: 3
Joined: Sat Oct 24, 2009 12:00 am

Re: 98.7 Alternative!

Unread post by RDO »

This seems to be a very last minute thing. They don't even have a real website, the domain name was just registered today and the Twitter account was registered AFTER the station launched.
mkhopper
Posts: 16
Joined: Mon May 16, 2005 8:53 am

Re: 98.7 Alternative!

Unread post by mkhopper »

If they're considering Billie Eilish "alternative", then someone made a mistake.
thatonedude
Posts: 427
Joined: Wed Aug 07, 2019 4:39 am

98.7 Alternative!

Unread post by thatonedude »

mkhopper wrote:If they're considering Billie Eilish "alternative", then someone made a mistake.
She’s been considered that for a while...she even gets spins on triple-A stations as well.

MW — I have to agree. As much as I like alt, it ain’t gonna work in Detroit again. Guess they don’t know the definition of insanity...

Sent from my iPhone using Tapatalk
Last edited by thatonedude on Thu Nov 19, 2020 12:45 pm, edited 1 time in total.
take this job and shove it
sfpcc
Posts: 700
Joined: Thu Jan 11, 2007 3:05 pm

Re: 98.7 Alternative!

Unread post by sfpcc »

What does "Alternative" actually mean in 2020? I'm 52 and when it comes to music made in the last ten years I'm a little lost on certain things.
Chrocket87
Posts: 498
Joined: Thu Sep 03, 2015 1:46 pm

Re: 98.7 Alternative!

Unread post by Chrocket87 »

There is literally no chance this gains anywhere near the ratings The Breeze got. But, as MW said, this is likely a cost-cutting move, as Entercom will likely only have one local jock (at most).

Strange move here, as the ratings for Alt, 89X (back in its alternative days), and The River really don’t seem to indicate much of a market for this format.
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