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98.7 The Breeze (Soft AC) is here!

Discussion pertaining to Detroit, Ann Arbor, Port Huron, and SW Ontario
MrTaterSalad
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Re: 98.7 The Breeze (Soft AC) is here!

Post by MrTaterSalad » Wed Nov 21, 2018 8:30 pm

Bobbert wrote:
Wed Nov 21, 2018 8:07 pm
As much as I like 98.7, at times it feels like they should change their call letters to WBLD, for weepy ballads. WBLD is licensed to the West Bloomfield School District, so maybe...
I don't know that call letters matter much these days given the PPM ratings formula, however I would think WDBZ-FM (We're Detroit's Breeze) would make a lot of sense. I think WDBZ-AM in Cincinnati are the only variation of those call letters taken.



stopnswop2
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Re: 98.7 The Breeze (Soft AC) is here!

Post by stopnswop2 » Wed Nov 21, 2018 8:44 pm

What about WDEZ

Detroit's Eazy Rock

Or WBRZ.

For the Breeze, if available


Music is my life.

Deleted User 14803

Re: 98.7 The Breeze (Soft AC) is here!

Post by Deleted User 14803 » Thu Nov 22, 2018 7:17 pm

Call letters are really meaningless in radio today just leave it the way it is.No one cares people Identify it as The Breeze 98.7 that’s it.Keep it simple.By the way it’s not an Easy Rock station there is also some R&B and some Country as well.



Deleted User 8570

Re: 98.7 The Breeze (Soft AC) is here!

Post by Deleted User 8570 » Thu Nov 22, 2018 7:27 pm

stopnswop2 wrote:
Wed Nov 21, 2018 8:44 pm
What about WDEZ

Detroit's Eazy Rock

Or WBRZ.

For the Breeze, if available
95.5 WBRZ Classic Hits Watumpka, Alabama... it’s taken.

101.9 WDEZ Great Country Wausau, Wisconsin...

No dice...



Deleted User 8570

Re: 98.7 The Breeze (Soft AC) is here!

Post by Deleted User 8570 » Thu Nov 22, 2018 7:28 pm

MrTaterSalad wrote:
Wed Nov 21, 2018 8:30 pm
Bobbert wrote:
Wed Nov 21, 2018 8:07 pm
As much as I like 98.7, at times it feels like they should change their call letters to WBLD, for weepy ballads. WBLD is licensed to the West Bloomfield School District, so maybe...
I don't know that call letters matter much these days given the PPM ratings formula, however I would think WDBZ-FM (We're Detroit's Breeze) would make a lot of sense. I think WDBZ-AM in Cincinnati are the only variation of those call letters taken.
They have an FM translator (W268CM) that broadcasts on 101.5...



Mega Hertz
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Re: 98.7 The Breeze (Soft AC) is here!

Post by Mega Hertz » Thu Nov 22, 2018 8:42 pm

WMUS

"We make you sleepy" ;)


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stopnswop2
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Re: 98.7 The Breeze (Soft AC) is here!

Post by stopnswop2 » Thu Nov 22, 2018 8:52 pm

RadioKev wrote:
Thu Nov 22, 2018 7:17 pm
Call letters are really meaningless in radio today just leave it the way it is.No one cares people Identify it as The Breeze 98.7 that’s it.Keep it simple.By the way it’s not an Easy Rock station there is also some R&B and some Country as well.
Well true, unless your call letters are in your station brand name.


Music is my life.

Deleted User 10525

Re: 98.7 The Breeze (Soft AC) is here!

Post by Deleted User 10525 » Thu Nov 22, 2018 9:13 pm

WDZR or WZRC-FM



stopnswop2
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Re: 98.7 The Breeze (Soft AC) is here!

Post by stopnswop2 » Thu Nov 22, 2018 9:23 pm

1027BrianFM wrote:
Thu Nov 22, 2018 9:13 pm
WDZR or WZRC-FM
What would those stand for ?


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format this
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Re: 98.7 The Breeze (Soft AC) is here!

Post by format this » Thu Nov 22, 2018 9:51 pm

RadioKev wrote:Call letters are really meaningless in radio today just leave it the way it is.No one cares people Identify it as The Breeze 98.7 that’s it.Keep it simple.By the way it’s not an Easy Rock station there is also some R&B and some Country as well.
It is a soft rock station. Rhythmic AC and some classic rock fits in the format, as well as classic country. It’s definitely a soft rocker... or soft AC.


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stopnswop2
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Re: 98.7 The Breeze (Soft AC) is here!

Post by stopnswop2 » Thu Nov 22, 2018 11:11 pm

RadioKev wrote:
Thu Nov 22, 2018 7:17 pm
Call letters are really meaningless in radio today just leave it the way it is.No one cares people Identify it as The Breeze 98.7 that’s it.Keep it simple.By the way it’s not an Easy Rock station there is also some R&B and some Country as well.
Soft AC's nicknames are "Soft Rock" "Lite Rock" "Easy Rock", etc.

That doesn't mean it's strictly rock music though, which is why the proper term is "Adult Contemporary".
Soft Rock is just a format nickname.


Music is my life.

Deleted User 8570

Re: 98.7 The Breeze (Soft AC) is here!

Post by Deleted User 8570 » Fri Nov 23, 2018 12:16 am

1027BrianFM wrote:
Thu Nov 22, 2018 9:13 pm
WDZR or WZRC-FM
WZRC-AM incidentally is a Cantonese station serving New York City on 1480... WDZR is what 102.7 K-Love here in Detroit used to go by... so both work...



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ZenithCKLW
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Re: 98.7 The Breeze (Soft AC) is here!

Post by ZenithCKLW » Fri Nov 23, 2018 8:15 am

I thought 102.7 was WPZR.



Arthur Mometer
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Re: 98.7 The Breeze (Soft AC) is here!

Post by Arthur Mometer » Fri Nov 23, 2018 9:10 am

1027BrianFM wrote:
Thu Nov 22, 2018 9:13 pm
WDZR or WZRC-FM
Interesting story that recalls the era of WZRC, WDLZ, WKTA, and WDZR.

https://groups.google.com/forum/#!topic ... OMHtec2wfc


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innate-in-you
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Re: 98.7 The Breeze (Soft AC) is here!

Post by innate-in-you » Fri Nov 23, 2018 10:11 am

stopnswop2 wrote:
Wed Nov 21, 2018 8:44 pm
What about WDEZ

Detroit's Eazy Rock

Or WBRZ.

For the Breeze, if available
TV channel 2, Baton Rouge. Frequent sporadic-E catch before the transition, it was at just the right distance for Es.



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