Cumulus made an honest attempt at trying to Market Tower 98.3 as a Toledo station, it did alright actually but then all of a sudden they re-focused on Monroe and the station went in the garbage. I thought moving WTWR's signal to Luna Pier Michigan was to make them a Toledo station?

I think Kiss could use competition but The Tower name is old and worn, If Kiss is gonna have some competition, its gonna need to be on a differant signal with a new name. Meanwhile, 94-5 XKR does ok but its far behind 104.7 despite it having almost as good of a signal, Another reason Tower never can take off, decent signal but not as good as 94.5's.

With XKR's audience kinda somewhere in the middle, Kiss on top, would it not make sense to re-launch CHR on 94.5fm and move Classic rock to 98.3?

I see the problem as Star 105 and Tower 98 playing off each other (in both ratings & playlists). They compete for the same piece of the puzzle. Star sounds tired and worn out. I think CHR on 94.5 would do well. The name TOWER is old, tired and reminds listeners of that 2nd rate radio station in Monroe. This is a case where heritage is hurting the station; not helping it.

For God's sake, Jan Jeffries, don't call 94.5, I-94. Please Please don't do that. No wonder people don't wanna work for you. KISS will ALWAYS dominate in Toledo as the CHR.

In any case, The Tower name needs to go along with the lame ass format, re-focus on Toledo with something differant on that signal. I think CHR could work 94.5, knowing The cloud people it would be I94. I think it would give a run for there money, Tower will always be known as the lame ass station from Monroe, always has been. Star anymore really isnt much differant then The River, 10 years ago it was but not now.

Another CHR could work in Toledo or maybe an FM talker.

No way in hell would CHR on 94.5 get better money demo numbers than XKR. Most Cumulus CHR start-ups are performing very poorly. They do not have the street presence nor listener connectivity that most of their heritage competitors have. A Cumulus CHR would likely mean a canned morning show from some market down south and Billy Bush at night. Does that sound good to you? Music wise -- it would sound just like what Tower 98 plays today.

Say what you want about Clear Channel, but as a whole, they do CHR very well. The vast majority of their CHRs have solid ratings and are top performers (or close to it) in their target demos.

I agree 98.3 could use a format change, but I really see no reason to dump or relocate XKR.

No. Keep in mind the change of Tower to a "local" Monroe station a few years back was a only move by corporate to keep the station supposedly in the Detroit market and protect their Toledo cluster from having to sell off one of their FM stations. Smoke and mirrors.

Totally agree. Cumulus had their chance to take on Kiss back in 05 to about 07 with 98.3, then they watered it down and essentially destroyed their chance (if you remember Kiss went borderline Adult CHR for a bit while Tower was firing on all cylinders, that was the chance). The signal is not the issue anymore it's the poor programming, just as Metalhead said.

It's going to take another company to come in and really give Kiss a run for it's money again. With all their national programming and lack of man power - now would be the time. But they would have to be great and not just good (on the streets, in studio and on Selector.) Unlike a few years ago, Kiss' music and overall programming sounds great - they aren't going anywhere for a long time, if ever.

Tower 98.3 should once again kiss Monroe's butt and play easy-listening 'beautiful music' aka 101.5 in 1990. 5000 people signed a petition for an adult standards station when WCWA flipped to sports and watched their share drop by 2/3rds. EZ/adults on 98.3 makes the most sense as well as putting it as an HD-2 station on 105. Somebody should run with that format; I'll be the WCWA ratings from 6am-noon on Saturdays is their highest all week.
Anybody got the latest book until we get out of embargo land?

Give it a rest, WOHO. While Adult Standards might have an audience, it is skewed heavily 50+, which is not a demo advertisers are looking for. So while you might get decent ratings, it's a very hard sell and you won't make much money. Contrary to popular belief, ratings do not equal revenue. THAT'S why WCWA dropped the format. Their ratings are much lower, but they are probably making more money, and that's the name of the game these days.
Another example is WRQN, in their 93Q top-40 days. They had very good ratings, especially in mornings, but it was skewed heavily <20, and they couldn't sell it. They switched to oldies, dropped in the ratings, and made more cash.

True. In 1989, Top Station was 101.5 (still WLQR EZ) with a 11.5 share, WMHE with 11.0, IOT at 9.6, "Magic 105" (oldies) at 8.7, SPDy at 6.2, WRQN (when CH) with 5.7, WTOD with 4.8, K100 with 4.8 (WOW -tied with the AM?), WVOI with 3.9 and WCWA with 3.4 arb. WOHO just switched to CW; so along with Buddy Carr's WRED at 95.7 and WTWR were not to the cutoff level! ALL the AM's still played music yet, and SPDy was even stereo (AC/TK).

Wow, Actually 105.5 was 3WM.