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107.3fm Cleveland

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1027BrianFM
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107.3fm Cleveland

Post by 1027BrianFM » Wed Feb 15, 2017 3:40 pm

I haven't really heard The Wave in a long time, One of the only stations I know of that is still doing some variation of The Smooth jazz format. I haven't seen ratings for this station in a long time, wondering kind of where they stood in the market.

With the exception of a year or so its been The Wave for almost 30 years. It was also the 2nd affiliate of Z rock which only lasted briefly.
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Colonel Flagg
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Re: 107.3fm Cleveland

Post by Colonel Flagg » Wed Feb 15, 2017 6:37 pm

The last time I heard The Wave it was disappointing. There were far too many vocals for an SJ station. The pimply voiced guy in PM drive was atrocious, and clearly unqualified for a major market in any daypart. Voicetracking would have provided a more enjoyable listening experience. While I can't recall specifics, the local spots were bad too. Mundane, predictable copy over a dated music bed, with the usual cliches. It would have been funny if it were not so sad.
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Chrocket87
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Re: 107.3fm Cleveland

Post by Chrocket87 » Fri Feb 17, 2017 11:06 am

When they subscribed, they were usually in the low 2-share, high 1-share range 6+. I can only imagine how they're doing in the money demos. But they recently celebrating their fifth birthday and appear to be surviving while commercial jazz is dead almost everywhere else.

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MWmetalhead
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Re: 107.3fm Cleveland

Post by MWmetalhead » Sat Feb 18, 2017 6:55 am

I agree; the station sounds like garbage.

Rubber City is incapable of doing good radio outside of its home base of Akron. Their track record in all other cities is abysmal.

107.3 in Cleveland sounds almost as bad as Rubber City's former cluster in Lansing.
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Myron Falwell
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Re: 107.3fm Cleveland

Post by Myron Falwell » Sun Jun 25, 2017 1:21 pm

The chances of a return of WNWV back to their glory days as a SJ/NAC stalwart are less than imperceptible. Smooth jazz is pretty much unsalable with the older audience it commands; that's why it was dropped on stations throughout the country back in 2008... and why the progenitor of the format, KTWV, abandoned it for urban adult contemporary.

As for this iteration... RCRG hemmed themselves in, big time. Still, it's a standalone Cleveland station with a rimshot signal based out of Grafton. Quite different than RCRG failing with an entire Lansing cluster IMO. They'll keep it as long as Thom Mandel wants to.

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1027BrianFM
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Re: 107.3fm Cleveland

Post by 1027BrianFM » Sun Jun 25, 2017 9:05 pm

I was in Sandusky and heard 107.3 The other day, it sounds like poo. I do think if this station were to be sold that it would be flipped for sure.
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Myron Falwell
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Re: 107.3fm Cleveland

Post by Myron Falwell » Mon Jun 26, 2017 9:04 am

1027BrianFM wrote:
Sun Jun 25, 2017 9:05 pm
I was in Sandusky and heard 107.3 The other day, it sounds like poo. I do think if this station were to be sold that it would be flipped for sure.
A sale is highly unlikely, though. Thom Mandel seems to want it as a personal vanity project; the Akron group can cover the losses.

Plus there's no logical buyers out there for WNWV, even if Mandel put it on the block.

The Wave, as clunky as this current incarnation is, will remain as-is for the long term.

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MWmetalhead
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Re: 107.3fm Cleveland

Post by MWmetalhead » Mon Jun 26, 2017 8:11 pm

To invest in something just because something else can "cover the losses" is a moronic move - at least from a business standpoint.

There is a noticeable format hole in the Cleveland area - a contemporary ROCK station. WMMS is not a rock station. It is a talk/sports station that plays rock music only as filler.

Throwback hip-hop and R&B would be a great choice as well.

Not sure how much "vanity" is gained from a station that sounds like crap and has ratings that reflect that fact.
Radio station web sites that do not offer music logs or at least a "songs recently played" list are stupid.

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1027BrianFM
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Re: 107.3fm Cleveland

Post by 1027BrianFM » Tue Jun 27, 2017 1:07 am

Yeah... I was/am a fan of the Smooth jazz format but that station sounds like dry toast. It seems to they need to go in a different direction. Rock would be the logical choice. About the only full time one is WNCX.
The All new 102.7 Brian FM... the one all the others will be listening to...

Chrocket87
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Re: 107.3fm Cleveland

Post by Chrocket87 » Tue Jun 27, 2017 12:43 pm

Well, I know TSJ is looking for a future home for La Mega once the 87.7 signal is finally converted. I don't think it would be a great idea for them to buy this signal, due to the cost and lack of large Espanol audience, but they could present as a possible buyer should they wish to keep the format going after 87.7 dies off.

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1027BrianFM
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Re: 107.3fm Cleveland

Post by 1027BrianFM » Tue Jun 27, 2017 1:12 pm

I am honestly not familiar with that, yeah I dunno how a full signal Spanish language format would do in Cleveland, maybe on an AM signal but I kinda doubt on a FM. To my knowledge, 107.3 is the only property Rubber city owns there.
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Myron Falwell
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Re: 107.3fm Cleveland

Post by Myron Falwell » Wed Jun 28, 2017 7:18 am

Chrocket87 wrote:
Tue Jun 27, 2017 12:43 pm
Well, I know TSJ is looking for a future home for La Mega once the 87.7 signal is finally converted. I don't think it would be a great idea for them to buy this signal, due to the cost and lack of large Espanol audience, but they could present as a possible buyer should they wish to keep the format going after 87.7 dies off.
Lorain has a sizeable population of émigrés from Puerto Rico. It just isn't enough to keep format on the air in Lorain County - WDLW/1380 flipped to 50s/60s oldies in 2002, while WNZN/89.1 flipped to urban gospel in 2014.

I forgot if La Mega even subscribes to the book. :/

Myron Falwell
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Re: 107.3fm Cleveland

Post by Myron Falwell » Wed Jun 28, 2017 7:30 am

MWmetalhead wrote:
Mon Jun 26, 2017 8:11 pm
To invest in something just because something else can "cover the losses" is a moronic move - at least from a business standpoint.

There is a noticeable format hole in the Cleveland area - a contemporary ROCK station. WMMS is not a rock station. It is a talk/sports station that plays rock music only as filler.

Throwback hip-hop and R&B would be a great choice as well.

Not sure how much "vanity" is gained from a station that sounds like crap and has ratings that reflect that fact.
Modern rock has had a tempestuous recent history in Cleveland. WMMS/100.7 went classic rock in 1996 and never went back, WENZ/107.9 went with urban contemporary in 1999 and never looked back. 92.3 burned through multiple incarnations of the format in ten years (WXTM "eXtreme", WXRK "K-Rock", WKRK "radio 92.3") before giving up and going all-sports.

And lest I forget, WNWV had a poorly-executed AAA format for two years before the then-owner Elyria Chronicle-Telegram sold the station to RCRG/Thom Mandel. He won't take 107.3 back to rock, and especially not when WONE/97.5 is right in WNWV's backyard.

Unconvinced on the viability of classic hip-hop. Radio One would have flipped WERE/1490 + WJMO/1300's translator to "Boom 94.5" if it really was going to work. They didn't, and that speaks volumes.

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