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Ratings: Rock 105 rises, WCCW crashes

Covers all of Northern Lower Michigan (from Ludington to Tawas northward), as well as the Straits Area and Soo Region.

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MWmetalhead
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Re: Ratings: Rock 105 rises, WCCW crashes

Post by MWmetalhead » Sat Jan 27, 2018 11:41 am

Four main takeways for me:
--WTCM-FM continues to kick ass (but not 93.5)
--Newsradio WTCM's audience is fading
--106 KHQ's numbers have eroded since losing key personnel to Toledo and Grand Rapids. Not a surprise; station is sounding stale. It sounded better a few years ago.
--Morning changes at The Bear seem to have put some wind into their sails.

Sure would be nice to see the results for KLT, The Fox and The Bay, among others. I also bet 91.5 cleaned up.


R.I.P. Vinnie Paul Abbott (March 11, 1964 – June 22, 2018)

Radio Sucks
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Re: Ratings: Rock 105 rises, WCCW crashes

Post by Radio Sucks » Sat Jan 27, 2018 2:35 pm

Boy does Radio-Online have no idea how to list owners... or call letters. Where do they get their information?



tvbobn
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Re: Ratings: Rock 105 rises, WCCW crashes

Post by tvbobn » Sat Jan 27, 2018 3:45 pm

The list shows WLXV in Cadillac as Hot AC. That station has been Hot Country for well over a year!



Milk
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Re: Ratings: Rock 105 rises, WCCW crashes

Post by Milk » Sat Jan 27, 2018 11:32 pm

MWmetalhead wrote:
Sat Jan 27, 2018 11:41 am

--WTCM-FM continues to kick ass (but not 93.5)
I think it's Big Country's fault. When I was up in the Straits a few years ago, that station was everywhere.



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MWmetalhead
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Re: Ratings: Rock 105 rises, WCCW crashes

Post by MWmetalhead » Sun Jan 28, 2018 8:21 am

93.5 MHz would probably be put to more productive use with a different format.

Why not use it to rebroadcast WCCW-FM instead?

Granted, one has to wonder how much of the ratings credited to WTCM-FM actually belong to WBCM-FM.


R.I.P. Vinnie Paul Abbott (March 11, 1964 – June 22, 2018)

ftballfan
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Re: Ratings: Rock 105 rises, WCCW crashes

Post by ftballfan » Sun Jan 28, 2018 2:12 pm

MWmetalhead wrote:
Sat Jan 27, 2018 11:41 am
Four main takeways for me:
--WTCM-FM continues to kick ass (but not 93.5)
--Newsradio WTCM's audience is fading
--106 KHQ's numbers have eroded since losing key personnel to Toledo and Grand Rapids. Not a surprise; station is sounding stale. It sounded better a few years ago.
--Morning changes at The Bear seem to have put some wind into their sails.

Sure would be nice to see the results for KLT, The Fox and The Bay, among others. I also bet 91.5 cleaned up.
My guesses are that KLT and the Fox are up there (with KLT being either #2 or #3 and the Fox close to WCCW's level) with the Bay being around the same level as Bob FM. Noncoms, especially the two IPR stations, have to account for some listening.



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