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106.1 Tawas City sold

Covers all of Northern Lower Michigan (from Ludington to Tawas northward), as well as the Straits Area and Soo Region.
ftballfan
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Location: Ypsilanti, MI

Re: 106.1 Tawas City sold

Post by ftballfan » Thu Aug 10, 2017 11:32 pm

MWmetalhead wrote:
Thu Aug 10, 2017 6:42 pm
WHNN's playlist and imaging are quite soft. A Hot AC format is much more uptempo. Median song age is also much younger than 96.1.
I can sometimes get WHNN in Ypsilanti and I've noticed they play a lot of songs that would be considered "classic hits"

bmw
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Re: 106.1 Tawas City sold

Post by bmw » Thu Aug 10, 2017 11:40 pm

Hot AC these days is barely distinguishable from Top 40. I just compared the Top 50 charts for CHR and Hot AC and of the Top 20 songs on the CHR radio play chart, 19 of those 20 songs are somewhere on the Hot AC Top 50.

Given that Carrol has no plans of going Top 40 or rock, combined with targeting soccer moms, that sounds like at most a very safe, watered down Hot AC station.

I'm a little nostalgic for the old Mix 106 since I listened very frequently as a teenager at the time in the mid 90s - they were fairly aggressive in what they played for a Hot AC station. At the time I never knew the difference between Hot AC and CHR but I remember preferring them over WIOG.

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MWmetalhead
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Re: 106.1 Tawas City sold

Post by MWmetalhead » Sat Aug 12, 2017 8:39 am

My gut feeling is they'll adopt a format that sounds similar to WBTI in Pt. Huron, WKFR in Kalamazoo, WYBR in Big Rapids, etc.

Would not at all surprise me if the Mix 106 name is resurrected.
C'mon iHeartRadio - do the RIGHT thing for once! Please cancel "Rover's Morning Glory" from WBFX in Grand Rapids.

Realist
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Re: 106.1 Tawas City sold

Post by Realist » Sat Aug 12, 2017 7:19 pm

MWmetalhead wrote:
Sat Aug 12, 2017 8:39 am
My gut feeling is they'll adopt a format that sounds similar to WBTI in Pt. Huron, WKFR in Kalamazoo, WYBR in Big Rapids, etc.

Would not at all surprise me if the Mix 106 name is resurrected.
Just looked at the playlist for WKFR and the last 50 songs played. I recognize NONE OF THEM...
Not an optimist or pestimist, but a realist on life

bmw
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Re: 106.1 Tawas City sold

Post by bmw » Mon Aug 14, 2017 7:46 pm

Been broadcasting a dead carrier today. Change is imminent.

Realist
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Re: 106.1 Tawas City sold

Post by Realist » Mon Aug 14, 2017 8:55 pm

bmw wrote:
Mon Aug 14, 2017 7:46 pm
Been broadcasting a dead carrier today. Change is imminent.
Must have happened after 9am as I tuned in then while heading out of town to see if they'd flipped and the contemporary Christian music was still on...
Not an optimist or pestimist, but a realist on life

Realist
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Re: 106.1 Tawas City sold

Post by Realist » Tue Aug 15, 2017 8:27 pm

They are back on the air – and still contemporary Christian as Promise FM...
Not an optimist or pestimist, but a realist on life

bmw
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Re: 106.1 Tawas City sold

Post by bmw » Tue Aug 22, 2017 1:47 am

When exactly did they get the WHST call letters? I thought it was upon the frequency shift from 101.7 to 107.3 but that wasn't it. I just found an old cassette recording, song was I Can't Dance by Genesis (making this probably 1992 or 1993) and at the end of the song, the DJ (Todd Martin) came on and ID'd the station as 107.3 WDBI. So apparently upon the frequency shift to 107.3, there was at least a brief time where they still had the WDBI call letters AND were still independently programmed without satellite or simulcast.

Realist
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Re: 106.1 Tawas City sold

Post by Realist » Wed Aug 23, 2017 10:49 am

This is according to Michiguide. I also confirmed it on FCC.gov:

Call Sign History:

WHST: 8/1/1993
WDBI-FM:
Call Sign Origin:

On Air Date: 1972

Owner: Northern Christian Radio

Telephone: (800) 545-8857



Notes/History:

7/2001: Station returns to air with Religious programming from Northern Christian Radio
6/2001: Announced that Northern Radio Network has sold station to Northern Christian Radio, pending FCC approval
11/2000: Station goes silent
1997: Frequency shift to 106.1 as pop 'Mix 106'; no longer simulcasting WHSB.
1993: Frequency shift to 107.3 after WPRJ signs on at 101.5 (later 101.7). New calls are WHST and station is simulcasting then sister station pop WHSB FM 107.7 Alpena.
1972: On air at 101.7 FM as WDBI with beautiful music format. Eventually format would change to contemporary hits.
Not an optimist or pestimist, but a realist on life

bmw
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Re: 106.1 Tawas City sold

Post by bmw » Sat Dec 02, 2017 5:35 pm

Now on the air as "106.1 The Point"

Obviously a reference to Tawas Point.

Moniker - "Today's Best Music"

Image

Format - as I suspected - a boring Hot AC. Boring, bland imaging. Boring music. Listened to about 3 songs then I had enough.

Realist
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Re: 106.1 Tawas City sold

Post by Realist » Sat Dec 02, 2017 10:18 pm

Been out of town for the past couple of weeks and knew they’d been off the air. For me, with this format, they should have stayed off the air
Not an optimist or pestimist, but a realist on life

bmw
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Re: 106.1 Tawas City sold

Post by bmw » Sat Dec 02, 2017 10:41 pm

Currently airing the same satellite feed as heard on WHSB.

ftballfan
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Re: 106.1 Tawas City sold

Post by ftballfan » Sun Dec 03, 2017 11:52 am

I was thinking it would be Christmas music at least until after the holidays, then debuting its new format

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audiophile
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Location: Between 88 and 108 MHz.

Re: 106.1 Tawas City sold

Post by audiophile » Sun Dec 03, 2017 12:32 pm

bmw wrote:
Sat Dec 02, 2017 10:41 pm
Currently airing the same satellite feed as heard on WHSB.
Huh? That's messed up because they are not co-owned!
Ask not what your country can do FOR you; ask what they are about to do TO YOU!!

Realist
Posts: 178
Joined: Wed Dec 13, 2006 10:36 pm

Re: 106.1 Tawas City sold

Post by Realist » Sun Dec 03, 2017 2:32 pm

audiophile wrote:
Sun Dec 03, 2017 12:32 pm
bmw wrote:
Sat Dec 02, 2017 10:41 pm
Currently airing the same satellite feed as heard on WHSB.
Huh? That's messed up because they are not co-owned!
Nah - just has the same Westwood One Hot AC satellite feed...
Not an optimist or pestimist, but a realist on life

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audiophile
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Re: 106.1 Tawas City sold

Post by audiophile » Sun Dec 03, 2017 2:51 pm

No duh!

Being that the 60 dBu contours overlap why would use the same satellite feed? Stupid.

The last time was involved in contract checking I made them re-write to say the 40 dBu contours wouldn't overlap.

This is fail on someones part.
Ask not what your country can do FOR you; ask what they are about to do TO YOU!!

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MWmetalhead
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Re: 106.1 Tawas City sold

Post by MWmetalhead » Sun Dec 03, 2017 7:28 pm

Does 107-7 The Bay have any advertisers in the Oscoda - Tawas region? If not, the common programming should not matter.

BTW, I need to pat myself on the back just a little... :)

viewtopic.php?p=558137#p558137
C'mon iHeartRadio - do the RIGHT thing for once! Please cancel "Rover's Morning Glory" from WBFX in Grand Rapids.

bmw
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Joined: Sun Dec 05, 2004 1:02 am

Re: 106.1 Tawas City sold

Post by bmw » Sun Dec 03, 2017 7:53 pm

They do advertise in Oscoda, and their Top of the Hour ID usually says "Alpena, Oscoda, Rogers City."

I just don't know which station they're going to steal listeners from. Musically they're somewhere in between WIOG and WHNN, and while both of those stations are out-of-market, they both come in nearly like locals - especially WHNN. Younger listeners won't switch from WIOG and older listeners won't switch from 96.1.

Top that off with the fact that it is cookie-cutter, and I see it as a station destined to fail. Now I don't know how much local programming they'll have during the week - but it not much, this will always be the least-listened to station of the cluster.

Kind of surprised Carroll screwed this one up so badly since they do quite well with WKJC (104.7) and Hits FM (103.3).

Realist
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Re: 106.1 Tawas City sold

Post by Realist » Sun Dec 03, 2017 8:34 pm

Considering the older, retired population base up here, they should have flipped to satellite fed Real Oldies. It wouldn’t have hurt their classic Hits FM as much...
Not an optimist or pestimist, but a realist on life

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