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The New Morning Radio... Afternoons?

Discussion pertaining to Grand Rapids, Kalamazoo, Muskegon, Battle Creek, Big Rapids, and Michiana
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Shud Abeen AChef
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The New Morning Radio... Afternoons?

Post by Shud Abeen AChef » Mon Oct 16, 2017 9:02 am

Book is out - B.93 remains on top, followed by WCSG, WOOD-AM, WSNX, WLHT, WLAV, WSRW and WGRD...

Losers outnumbered winners with WVGR losing nearly 40% of its spring share - talk about over-correcting! LAV also lost big as well.

But here's the bigger story you may have already figured out...

In this most recent book, morning audiences (AQH PERSONS) for all but one of the top eight stations are SMALLER than their respective midday and afternoon audiences! GRD is the exception where its audience (#2 P12+) drops off the planet after 10am. But that's not just a summer thing. The trend has been fairly consistent for these eight over the past 3-4 books and seems to be fairly consistent with major age demos. Surprised? Seems to go against the grain of an industry having trouble making sense of itself, and more importantly, understanding where the listener really is and what the listener wants.

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Re: The New Morning Radio... Afternoons?

Post by MWmetalhead » Mon Oct 16, 2017 7:18 pm

The Swedish Chef KICKS ASS!!! :)

I was truly surprised by the number of stations that lost a LOT of ground from spring.

Most surprising? The fact LAV fell by 1.5 shares without WFGR, WGRD or WBFX gaining any ground. (WFGR and WGRD saw declines as well, and BFX remains stuck at a truly terrible 1.9 share.)

Plenty of people are listening to non-comm's and to Sirius XM in the GR market, apparently.

Radio's downfall has been under-investing in its core competency and becoming distracted by delusions of grandeur by thinking development of a half-assed national digital strategy will somehow put it on par with the Facebooks and Googles of the world.

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Re: The New Morning Radio... Afternoons?

Post by ftballfan » Wed Oct 18, 2017 9:13 am

Wasn't WVGR either #1 or #2 in the spring book?

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