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Muskegon spring ratings - WMRR & WLAW fall off a cliff!

Discussion pertaining to Grand Rapids, Kalamazoo, Muskegon, Battle Creek, Big Rapids, and Michiana
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MWmetalhead
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Muskegon spring ratings - WMRR & WLAW fall off a cliff!

Post by MWmetalhead » Sat Aug 05, 2017 11:06 am

The spring '17 book was probably WMRR's softest of the past 15 years - maybe longer!

WLAW, once a semi-popular station locally, has seen its numbers fall by the wayside. People liked The Outlaw. Nash Icon SUCKS. Nothing will change, unfortunately.

Too bad WOOD-FM no longer subscribes; would be very interesting to see how their numbers look along the lakeshore in the Trump era.

Would also be fun to see the numbers of stations such as 103.7, 106.1 and 100.9, and of course, spillover stations from the G.R. market.

http://ratings.radio-online.com/cgi-bin/rol.exe/arb566

These results suggest only about 30% of radio listening in the Muskegon market area belongs to commercial stations whose studios are actually based in Muskegon County.

WSNX, WHTS and WOOD-FM probably command an additional 16% to 18% of the market between the three of 'em.

That means a LOT of listening is going to true out-of-market stations, non-commercial stations, LPFM, Pandora and Sirius XM!
C'mon iHeartRadio - do the RIGHT thing for once! Please cancel "Rover's Morning Glory" from WBFX in Grand Rapids.

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