Classic Rock WLAV ties its all time record low AQH share in latest Nielsens

[48125er]

Yup, the usual suspects would be the most likely candidates to buy the station if it were to be placed on the market - EMF, FLR (acquirer of 93.1 Detroit), VCY America and Relevant Radio.

Stick value of 107.3 is probably somewhere within a range of $1.5 million to $2 million in the current climate. If Thunder's cash flow is at least $400,000 annually (I have no idea what the actual figure is), it would not make sense to divest the station. The station is low budget - syndie morning show from within the company, middays are hosted by a 105.3 personality (and most or all of that shift is voicetracked), afternoons are voicetracked from Detroit, and nights & overnights air nationally syndicated shows from within the company. So, even if it bills, say, $750,000 a year, it is likely throwing off at least a few hundred grand of cash flow.

So in reality, 105.3 would be the most likely divestment, and HOT moves to 107.3, That would make it more attractive to someone like K Love being 105.3 comes in well into ottawa county as much as 91.3 does.

[MWmetalhead]

Surfing the dial while traveling on the west side of the state, 104.5 and 106.9 both seemed weaker than normal, and 94.5 The Moose was already walking all over WKLQ by the time I reached Clarksville.

WGRD began suffering interference from WJLB near the Ionia exit.

These atmospheric / geomagnetic conditions are doing screwy things.

WVFM needs to fix its audio processing. Sounds like utter trash just 35 miles from the tower. Station sounds muddy with a lack of dynamic range. Bass punchiness is non-existent.

Kudos to WGRD as that station's processing sounds outstanding. Hands down the best sounding rock or classic rock station aurally in the southern half of Michigan. I wish WRIF would use those same settings.