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Fall 2017 GR Ratings

Discussion pertaining to Grand Rapids, Kalamazoo, Muskegon, Battle Creek, Big Rapids, and Michiana
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TheGadgetGuy
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Fall 2017 GR Ratings

Post by TheGadgetGuy » Thu Jan 11, 2018 8:55 pm

Some notable things:

WSNX is up 5.4-6.2 even with all of the syndication and voicetracking.
Star 105.7 is up 4.4-5.7
WGRD is up 4.3-5.4
WLHT drops from 4.7-3.4
Hot FM is now tied with WLHT at 3.4 (down from 3.8)
WBFX is up 1.9-2.9
WTNR has dropped below a 3 share (now a 2.5)
Magic 104.9 has hit a 2 share.

It seems that the morning change at WLHT did not go over well with listeners.

If Cumulus wants to really compete with SNX, they should put Hot on 94.5 and put the Country format elsewhere. The 105.3 signal does not help them at all.

Full report: https://ratings.radio-online.com/cgi-bin/rol.exe/arb127

Radio Sucks
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Re: Fall 2017 GR Ratings

Post by Radio Sucks » Fri Jan 12, 2018 6:50 am

WKFR doesn't show up in the GR overview, but is this big at night? Is this a misprint?

Image

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MWmetalhead
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Re: Fall 2017 GR Ratings

Post by MWmetalhead » Fri Jan 12, 2018 7:44 am

Almost all of those stations are Townsquare owned & operated; very few non-Townsquare stations air the company's syndicated nighttime programming. (I'll take this opportunity to remind everyone that Loudwire Nights SUCKS and that HardDrive XL is a 100x better.)

WKFR just earned an 11 share in ages 12+ in Kalamazoo, and perhaps higher than that in A25-54. So, a 12.4 share is definitely within the realm of reason.

Why they refer to KFR as a "Grand Rapids" station... I don't know. Is the syndicator trying to be deceptive on purpose?

I wonder how much of LHT's drop is due to programming and confusing branding changes versus seasonal listening patterns. The winter '18 book will be informative in that regard. I have a feeling a lot of LHT's erosion was due to 105.7 & 91.3 picking up seasonal listening.

I agree with Gadget Guy; 105.3 is a less than ideal place to put the CHR/Pop format. A stronger GR Metro signal would give WHTS a competitive advantage over WSNX. Either 94.5 or 107.3 would be better spots for WHTS.
Kathy Klages needs to be incarcerated. Why are the local media ignoring the vile actions of this wicked woman? LOCK HER UP!!!!

jaydubs
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Re: Fall 2017 GR Ratings

Post by jaydubs » Fri Jan 12, 2018 9:17 am

I see that WBFX is up a full share. This should put to rest the Alt 101.3 excitement ala a month or so ago.

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TheGadgetGuy
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Re: Fall 2017 GR Ratings

Post by TheGadgetGuy » Fri Jan 12, 2018 1:34 pm

Some syndicators likely feel they can get away with masking a station as being in a larger market if the market they are actually in is close enough. It is worth noting that the PopCrush show airs on LHT as well, but I guess the ratings there were not worth noting.

option1
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Re: Fall 2017 GR Ratings

Post by option1 » Fri Jan 12, 2018 10:21 pm

I dont agree with you guys stating that moving Hot, in its present form, to a better frequency would help them. SNX has signal problems in the metro too but they still manage to bury Hot. Hot’s problem is not the frequency. It’s the 6 years of mediocre programming, (minus a few decent books when Beau Derek was there), lack of focus and creativity, and not taking advantage of “Detroits best music 104.5 WSNX”.

You can say what you want about WSNX and iheart, but they run Grand Rapids right now. And looking at everyone else’s numbers, it appears nobody gives a shi*.

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48125er
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Re: Fall 2017 GR Ratings

Post by 48125er » Fri Jan 12, 2018 11:42 pm

Then you have 96.1 and 107.3 merely existing.

I agree with MW about 105.3 being put onto 107.3, too bad Hanlon couldn't think of that when he axed KLQ.

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MWmetalhead
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Re: Fall 2017 GR Ratings

Post by MWmetalhead » Sat Jan 13, 2018 8:10 am

You're right, option1.

105.3's mornings sound decent now, but they need to upgrade the PM drive daypart, return to local programming in evenings, AND do a better job of crafting a playlist.

ALL of the above + a frequency change would be necessary to give WHTS an edge over WSNX.

If I were WHTS, I would mock 104.5 constantly for outsourcing programming to Detroit.
Kathy Klages needs to be incarcerated. Why are the local media ignoring the vile actions of this wicked woman? LOCK HER UP!!!!

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TheGadgetGuy
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Re: Fall 2017 GR Ratings

Post by TheGadgetGuy » Sat Jan 13, 2018 7:10 pm

One would think that WHTS would have named a new PD by now, but then again it is Cumulus.

They should bring Brian Holmes back to do nights. He always did well when he was on SNX.

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Ed Joseph
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Re: Fall 2017 GR Ratings

Post by Ed Joseph » Mon Jan 15, 2018 12:00 am

TheGadgetGuy wrote:
Thu Jan 11, 2018 8:55 pm

If Cumulus wants to really compete with...
I don't think those idiots care about competing with anyone. They don't really care about airsound, stale playlists or transmitters running at 1/3 power, so... it's no wonder they've filed bankruptcy, there are scant few "radio people" in that company anymore. As long as their *advertisers* are satisfied, screw the staff and listeners. It's corporate radio programmed at business owners.
I confirm all my information through a high, white whore's souse!

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craigrussell100
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Re: Fall 2017 GR Ratings

Post by craigrussell100 » Mon Jan 15, 2018 11:34 am

According to their website, Lori Bennett is HOT's PD....
Houghton Lake...Up and Down the dial...

radionut
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Re: Fall 2017 GR Ratings

Post by radionut » Mon Jan 15, 2018 3:22 pm

Ed Joseph wrote:
Mon Jan 15, 2018 12:00 am
TheGadgetGuy wrote:
Thu Jan 11, 2018 8:55 pm

If Cumulus wants to really compete with...
They don't really care about airsound, stale playlists or transmitters running at 1/3 power
Why do you think they have transmitters running at 1/3 power?

option1
Posts: 78
Joined: Thu Nov 24, 2011 10:52 pm

Re: Fall 2017 GR Ratings

Post by option1 » Mon Jan 15, 2018 11:47 pm

MW, mocking SNX and actually producing imaging that makes them sound like an out of touch, non local, satellite station would take a fairly talented and creative PD. And that brings me to Craigrussell100’s post...their PD is Lori Bennett. Sorry. Ain’t gonna happen.

As far as bringing in former SNX talent. No brainer. Heck expand that to all former iheart GR talent. How Britta is not on Hot is absurd.

Holmes
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Re: Fall 2017 GR Ratings

Post by Holmes » Tue Jan 16, 2018 12:58 am

TheGadgetGuy wrote:
Sat Jan 13, 2018 7:10 pm
One would think that WHTS would have named a new PD by now, but then again it is Cumulus.

They should bring Brian Holmes back to do nights. He always did well when he was on SNX.
Thanks for the mention. For the record, I would love the privilege of being back on the air in GR.
..:: HOLMES ::...
APD/MD/on-air 93-1 Jamz - Madison, WI
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ftballfan
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Location: Ypsilanti, MI

Re: Fall 2017 GR Ratings

Post by ftballfan » Wed Jan 17, 2018 11:11 am

radionut wrote:
Mon Jan 15, 2018 3:22 pm
Ed Joseph wrote:
Mon Jan 15, 2018 12:00 am
TheGadgetGuy wrote:
Thu Jan 11, 2018 8:55 pm

If Cumulus wants to really compete with...
They don't really care about airsound, stale playlists or transmitters running at 1/3 power
Why do you think they have transmitters running at 1/3 power?
I didn't know Cumulus was running transmitters at 1/3 power.

jaydubs
Posts: 38
Joined: Tue Oct 14, 2014 4:37 pm

Re: Fall 2017 GR Ratings

Post by jaydubs » Wed Jan 17, 2018 12:36 pm

I am beginning to think ratings themselves don't really matter anymore to the radio folks, at least in these smaller markets. Nothing is going to be different anytime soon. No format changes or adjustments. The dial still looks largely the same, but done more and more cheaply. Just these stations running into the ground until they are rendered obsolete.

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handbanana
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Location: East Side of Lake Michigan

Re: Fall 2017 GR Ratings

Post by handbanana » Thu Jan 18, 2018 7:13 pm

Holmes would be a great addition to WHTS. Not sure if they're stuck with Zach Sang, but Holmes would mop the floor with that unintentionally droll tracking from Detroit.

Are you for real about Britta though? A nice lady but irrelevant to CHR listeners in this market for over 20 years. You might as well dig up decrepit Keith Curry while you're at it and turn the frequency back over to Waters to destroy.

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Ed Joseph
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Re: Fall 2017 GR Ratings

Post by Ed Joseph » Mon Jan 22, 2018 6:50 pm

radionut wrote:
Mon Jan 15, 2018 3:22 pm
Ed Joseph wrote:
Mon Jan 15, 2018 12:00 am
TheGadgetGuy wrote:
Thu Jan 11, 2018 8:55 pm

If Cumulus wants to really compete with...
They don't really care about airsound, stale playlists or transmitters running at 1/3 power
Why do you think they have transmitters running at 1/3 power?
Some of their stations simply don't propagate like they normally should. AM's especially, but some of their FM's. Honestly, that's what the going rumor is anyways. I don't listen to any of their drivel, so I personally don't know. But around the Flint market, their stations ALL sound bad, from both a programming and engineering standpoint, like they're not maintained whatsoever until it's off the air. They just don't care about their cluster here, and you can tell by listening.
I confirm all my information through a high, white whore's souse!

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Ed Joseph
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Re: Fall 2017 GR Ratings

Post by Ed Joseph » Mon Jan 22, 2018 6:52 pm

jaydubs wrote:
Wed Jan 17, 2018 12:36 pm
I am beginning to think ratings themselves don't really matter anymore to the radio folks, at least in these smaller markets. Nothing is going to be different anytime soon. No format changes or adjustments. The dial still looks largely the same, but done more and more cheaply. Just these stations running into the ground until they are rendered obsolete.
Or until someone who actually cares buys them. I should say *IF*.
I confirm all my information through a high, white whore's souse!

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