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News Director Resigns Rather Than Compromise Ethics

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Turkeytop
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News Director Resigns Rather Than Compromise Ethics

Post by Turkeytop » Wed Dec 09, 2015 8:15 pm

News Director of two BC radio stations resigns after editorial staff asked to sell ads

By H.G. Watson, Associate Editor

The news director of two BC radio stations has resigned over allegations that management asked staff—including editorial staff—to participate in a voluntary one day ad-sales blitz.


Sean Eckford was the news director at Coast FM, in Nanaimo and Sechelt, for nine years, and Juice FM, in Duncan, for about a year and half. In late November, he found out that management had approached employees with their proposal. Eckford immediately started trying to find out what was going on, hoping he could “head it off at the pass.”


“I went to [management] and said, ‘I am aware you are asking. I have concerns—here are my concerns. Can we talk about it?’” said Eckford. “I went to them before they had come to me about it.”


Coast FM and Juice FM are part of the Vista Radio chain, which operates 41 stations across the country and has over 300 employees, according to its website.


Both Wendy Gray, national news director, and Geoff Poulton, president of Vista Radio, declined to comment for this story.


Eckford approached both Allison Mandzuk, regional manager for the BC coast, and Gray, who works in Ontario, via email, on Nov. 23. He was hoping Gray could provide guidance as to whether there was national policy on reporters being involved in advertising sales—he said Gray said she could not.


“The essential message was no, the national news director for our chain saw no problem in asking reporters to sell ads on this one day, voluntary basis.” The GM, according to Eckford, also said he saw no problem with it. According to Eckford, his follow-up email to Gray went unanswered.


“There was certainly an impression that they did not feel that this was a justified concern,” Eckford said.


He said he didn’t know what the motivation was behind the ad sales blitz, nor when it was to take place. It was the first time to Eckford’s knowledge that management had made such a proposal.


The Canadian Association of Journalists' policy paper on editorial independence from 2007 states that, “Journalists should avoid being spokespeople for products or companies and should disclose any conflicts of interest prominently so viewers, readers or online readers are aware,” and that a complete separation should be maintained between editorial and advertising staff.


“What he did was a ballsy thing,” said Dale Bass, the CAJ board chair. “In our industry, at this time of year in particular, that’s quite a stand.”


You can’t have a reporter selling ads, even for one day,” added Bass. “It’s wrong. It compromises the public’s view of them.”


A source at Vista Radio described reporters’ salaries as low. Eckford said that he didn’t know how much commission was offered.


Eckford tendered his resignation on Nov. 23, on the phone with Mandzuk after it was obvious there would be no change in management's position.


“By staying on I would be essentially signalling that this was OK with me and I didn't want to work for an organization where that was ok,” he said.


“Nobody ever said to me that if you do not agree with this, you must go, you will be fired or forced out. That line I drew myself. I said, I won’t work for a place where this happens.”

Eckford’s last day at Coast FM and Juice FM was Dec. 4.



http://j-source.ca/article/news-directo ... d-sell-ads



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audiophile
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Re: News Director Resigns Rather Than Compromise Ethics

Post by audiophile » Thu Dec 10, 2015 7:02 am

Dumb move on the part of the employee.

Advertisers like meeting the staff and a one-day event would accomplish that goal, without compromising integrity.

The sales staff would still be closing the sale.


Ask not what your country can do FOR you; ask what they are about to do TO YOU!!

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Turkeytop
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Re: News Director Resigns Rather Than Compromise Ethics

Post by Turkeytop » Thu Dec 10, 2015 12:56 pm

He was interviewed in CBC Radio last night. The example he gave was,

"Suppose I, or one of my team, sold an ad to a local restaurant. A month from now the Health Department issues an adverse report about the restaurant. Would I feel pressured to not cover the story? If I did cover the story, could the listeners trust the coverage to be objective?"

It's a slippery slope.

I admire the guy's courage. I don't know how I might have reacted in that same situation.



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audiophile
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Re: News Director Resigns Rather Than Compromise Ethics

Post by audiophile » Thu Dec 10, 2015 1:22 pm

So what difference does that really make?

If they're running ads, the same thing could happen from the sales manager or the boss.

The only entanglement free solution is to run no ads at all, then soon no one will have a job.

The alternative could be to contract an outside firm to do the news, or don't do news at all. This news employee was not using his head - it was voluntary.

PS I agree it is wise to not have news staff voice spots in a normal voice and use their name - that would be a valid reason to quit. Once a year to show off your team...not a problem.


Ask not what your country can do FOR you; ask what they are about to do TO YOU!!

paul8539
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Re: News Director Resigns Rather Than Compromise Ethics

Post by paul8539 » Tue Mar 29, 2016 10:04 pm

SO: Did they do the ads without him? How did it come out?



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