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One stopset per hour. The new norm?

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Posts: 154
Joined: Tue May 22, 2012 8:36 pm

One stopset per hour. The new norm?

Post by ++++ » Mon Jul 31, 2017 7:22 am

Been noticing the stations that only stop once an hour for commercials. Examples I can site: KQCH 94.1 at night, WMID 1340 all the time.

If, when, I listen to certain (mostly smaller markets) I will notice psa's, promos and more psa's. Can't sell? No sales folks?
Was surprised to see, in the comments section, on a station's FB page "you have no station contact info. Only a request line. How would I advertise?"

Wow!

Anyway, why "stop" for psa's, promos, outdated weather, newscasts that are old?

Is one stopset an hour the future of radio? Thoughts?

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Calvert DeForest
Posts: 978
Joined: Thu Dec 02, 2004 5:14 pm
Location: The corner of US-16 and M-78

Re: One stopset per hour. The new norm?

Post by Calvert DeForest » Wed Aug 02, 2017 9:23 am

Request line? Stations still have those?
I'm not a partisan - I'm just here for the free doughnuts!

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Posts: 154
Joined: Tue May 22, 2012 8:36 pm

Re: One stopset per hour. The new norm?

Post by ++++ » Wed Aug 02, 2017 9:47 am

Ya, that post said "reguest line" and last year, it was kinda cute when the jock on WIFC gave the request line number and added "nobody calls anymore."

906XJ
Posts: 468
Joined: Wed Mar 08, 2017 5:19 am

Re: One stopset per hour. The new norm?

Post by 906XJ » Mon Aug 28, 2017 10:02 am

93.1 is lousy with PSA's... their "On the road update" constantly lists concerts that have already happened. Just the other day it was promoting Rock USA... which went down in July.

Does nobody that works there listen to the station?

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