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March 2018 Radio Ratings

Discussion pertaining to Detroit, Ann Arbor, Port Huron, and SW Ontario
NS8401
Posts: 8592
Joined: Fri Mar 05, 2010 9:06 pm

March 2018 Radio Ratings

Post by NS8401 » Tue Apr 17, 2018 5:14 pm

These are the 6+ results for March:
WOMC 7.2
WNIC 6.9
WCSX 6.7
WWJ 6.5
WMXD 5.5
WYCD 5.4
WDVD 5.0
WRIF 4.6
WXYT 4.5
WKQI 4.3
WJR 4.0
WMGC 3.5
WDMK 3.3
WJLB 3.3
WDRQ 2.8
WDZH 2.6
WPZR 2.5
WGPR 2.3
WRCJ 2.3
WUOM 1.8
WDTW 1.5
WDET 0.9

https://ratings.radio-online.com/cgi-bin/rol.exe/arb011



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radiojunkie2002
Posts: 41
Joined: Sun Nov 28, 2004 8:47 pm
Location: Southfield Michigan

Re: March 2018 Radio Ratings

Post by radiojunkie2002 » Tue Apr 17, 2018 6:07 pm

I wonder if 98.7 should consider simulcasting WWJ 950 ?
(like WBBM Chicago 780 on 105.9)

I could start to listen to it in the basement.



armchair pd
Posts: 75
Joined: Tue Dec 07, 2004 5:46 pm
Location: B.F.E.

Re: March 2018 Radio Ratings

Post by armchair pd » Tue Apr 17, 2018 8:38 pm

radiojunkie2002 wrote:
Tue Apr 17, 2018 6:07 pm
I wonder if 98.7 should consider simulcasting WWJ 950 ?
(like WBBM Chicago 780 on 105.9)

I could start to listen to it in the basement.
Won't happen anytime soon. They make no extra revenue by simulcasting.



Deleted User 10525

Re: March 2018 Radio Ratings

Post by Deleted User 10525 » Wed Apr 18, 2018 12:25 am

I'd love that but if a change is made, it would likely be AC. Same old story with 106.7.



RadioRat
Posts: 52
Joined: Sat Sep 12, 2015 10:15 pm

Re: March 2018 Radio Ratings

Post by RadioRat » Wed Apr 18, 2018 12:43 am

WJR really took it in the mush with State being knocked out so early in the tourney. I am assuming Michigan's run helped WWJ quite a bit those last two weeks.



RadioRat
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Re: March 2018 Radio Ratings

Post by RadioRat » Wed Apr 18, 2018 12:48 am

WDTW should jump to sports. Magic had an established audience when they tried the disaster that was Detroit Sports 105-1. WDTW does not. It can't go much lower than what they're pulling now. There really isn't much of a downside to trying it. WXYT is at its weakest point in years with the Tigs being down. That's a stale station right now.



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Steve79
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Re: March 2018 Radio Ratings

Post by Steve79 » Wed Apr 18, 2018 9:52 am

No way will it flip to sports..... Personal opinions aside about sports, This would not be a beneficial move for them. they should revert back to variety hits, with a new name "106.7 the lake". Not sure why they are staying on course with this failing format... How long will this continue? When they were true Variety Hits as the D, they were somewhat successful (better than they are now) and they killed it off for this? Id like to see them bring back the D!
As for 98.7...... Flip it to a soft AC.... Bring back Bobby and Stacey!



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windsor
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Re: March 2018 Radio Ratings

Post by windsor » Wed Apr 18, 2018 1:40 pm

I have to agree with Steve79 on bring back Bobby and Stacy to Detroit radio on 106.7, seeing as WOMC has left for the most part the 70s behind i would flip to an all 70's format reminiscent of 70's sounds of WLS Chicago and target that demo with the most disposable income to spend.....the 45-65 demo.

From 10CC to heart to donna summer to atlanta rythem section to journey to boz scaggs etc etc..............

Alot better outlook of bringing over some of 104.3 listener's than the dismal showing of Alt106.7...........Again......looks good on CC


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Deleted User 10525

Re: March 2018 Radio Ratings

Post by Deleted User 10525 » Wed Apr 18, 2018 1:51 pm

I am thinking, 98.7 will rebrand and possibly shift to an up tempo Hot AC format, similar to what 96.5 in Philly is doing. WDVD sounds a bit soft these days. Which would be a good move for them.

106.7, it's time harden and expand the playlist. This is an old example but something like 97.1 Extreme radio was but obviously brought into today, same sort of theory. WRIF without the old geezer rock or butt rock.

Sports, Nah... they blew that long ago.



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ZenithCKLW
Posts: 202
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Location: Livonia, MI

Re: March 2018 Radio Ratings

Post by ZenithCKLW » Wed Apr 18, 2018 2:14 pm

This city has enough sports stations. Not that I can make the claim that a company shouldn't be able to start another sports format, but I personally wouldn't welcome another sports station.

I like 70's music, but remember Star 97 FM? That lasted... 3 years? Would it fail again, or was Star 97 a good format in the wrong time?

I am an older millenial (almost Gen X), and I would love a truly local opinion talk and variety station. I'm not talking about the WJR-type talk where prominent business figures and interests are featured, leaving nothing for interest to the average joe. I'm thinking of a Detroit version of CKLW, with local content, talk, music, where WDET and AM 910 don't completely satisfy. I love content on certain podcasts and wonder why they have to be podcasts and not on the radio (Funding I'm sure, but I know podcast content producers can attract advertisers to a radio station).

I am consistently disappointed by the content on the radio, and I'm foolish enough to keep giving it more chances, yet people always blame millenials for "killing radio" and its stale programming. The same tired all-music and sports formats won't save the future of radio. I want to hear something either unique or relevant to my interests. 24 hour sports bickering and amateur opinions, or Aha and Steve Miller Band with frequent 10 minute commercial breaks around the clock won't do it.



LouPerry
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Re: March 2018 Radio Ratings

Post by LouPerry » Wed Apr 18, 2018 3:01 pm

armchair pd wrote:
Tue Apr 17, 2018 8:38 pm
radiojunkie2002 wrote:
Tue Apr 17, 2018 6:07 pm
I wonder if 98.7 should consider simulcasting WWJ 950 ?
(like WBBM Chicago 780 on 105.9)

I could start to listen to it in the basement.
Won't happen anytime soon. They make no extra revenue by simulcasting.
With more ears higher ad rates.



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ZenithCKLW
Posts: 202
Joined: Sat Nov 13, 2004 11:21 am
Location: Livonia, MI

Re: March 2018 Radio Ratings

Post by ZenithCKLW » Wed Apr 18, 2018 3:19 pm

Is it actually more ears? Or just a reason for AM listeners to move to FM, without picking up new listeners?



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lidoshuffle21
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Location: Your wife's dreams

Re: March 2018 Radio Ratings

Post by lidoshuffle21 » Wed Apr 18, 2018 6:25 pm

windsor wrote:
Wed Apr 18, 2018 1:40 pm
I have to agree with Steve79 on bring back Bobby and Stacy to Detroit radio on 106.7, seeing as WOMC has left for the most part the 70s behind i would flip to an all 70's format reminiscent of 70's sounds of WLS Chicago and target that demo with the most disposable income to spend.....the 45-65 demo.

From 10CC to heart to donna summer to atlanta rythem section to journey to boz scaggs etc etc..............

Alot better outlook of bringing over some of 104.3 listener's than the dismal showing of Alt106.7...........Again......looks good on CC
"Someone say Boz Scaggs"????



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lidoshuffle21
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Joined: Fri Dec 29, 2017 11:38 pm
Location: Your wife's dreams

Re: March 2018 Radio Ratings

Post by lidoshuffle21 » Wed Apr 18, 2018 6:27 pm

I remember "Star 97" back in the late 90's, greatest hits of the 70's...but they played a ton of early to mid 80's hits as well...



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48125er
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Re: March 2018 Radio Ratings

Post by 48125er » Wed Apr 18, 2018 7:44 pm

106,7 Is just cursed, not that their current format is worth a damn, pretty sad when a NPR station 50 miles from Detroit is doing better.



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RingtailedFox
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Re: March 2018 Radio Ratings

Post by RingtailedFox » Wed Apr 18, 2018 8:23 pm

106.7 is cursed because of executive meddling. whenever the station has a GOOD format that actually is popular, it gets flipped to something else just to chase trends.

It did fairly well with prog rock in the 1970s, as my father tells me.... and i remember its twilight years as W4 Country in the mid-1990s.... I also remember when it was 106.7 The Beat. I think it had its best ratings as The Beat and NEVER should have flipped from that (as much as I loved "The D" with its all-hair-metal format) from a ratings standpoint.


~ The Legendary Raccoon-Fox has spoken!

armchair pd
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Joined: Tue Dec 07, 2004 5:46 pm
Location: B.F.E.

Re: March 2018 Radio Ratings

Post by armchair pd » Wed Apr 18, 2018 8:48 pm

ZenithCKLW wrote:
Wed Apr 18, 2018 3:19 pm
Is it actually more ears? Or just a reason for AM listeners to move to FM, without picking up new listeners?
This



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Howard Jones
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Re: March 2018 Radio Ratings

Post by Howard Jones » Wed Apr 18, 2018 9:23 pm

RingtailedFox wrote:
Wed Apr 18, 2018 8:23 pm
106.7 is cursed because of executive meddling. whenever the station has a GOOD format that actually is popular, it gets flipped to something else just to chase trends.

It did fairly well with prog rock in the 1970s, as my father tells me.... and i remember its twilight years as W4 Country in the mid-1990s.... I also remember when it was 106.7 The Beat. I think it had its best ratings as The Beat and NEVER should have flipped from that (as much as I loved "The D" with its all-hair-metal format) from a ratings standpoint.
W4 Country was the most successful format on 106.7 by far; W4 was actually #1 in many demos and was billing terrifically when Barry Mardit was the PD in that era. Nearly everyone thought 99.5 was going country when they “killed the fox” (WDTX) - the short lived talk Wow FM format was a true stunner that didn’t make enough money fast enough, so they went after what was the fat cat at 106.7 and eventually won through a battle of which owner cared the least about Detroit.


Things can only get better

Daypart
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Location: Wouldn't You Like To Know

Re: March 2018 Radio Ratings

Post by Daypart » Thu Apr 19, 2018 12:18 am

armchair pd wrote:
Wed Apr 18, 2018 8:48 pm
ZenithCKLW wrote:
Wed Apr 18, 2018 3:19 pm
Is it actually more ears? Or just a reason for AM listeners to move to FM, without picking up new listeners?
This
The reason 780 simulcasts on 105.9 is because their AM signal is disastrous in the downtown area. Tunnels, buildings, etc.
I don't think Detroit has the same issues with reception as Chicago does.



Daypart
Posts: 282
Joined: Mon Jan 07, 2008 11:43 am
Location: Wouldn't You Like To Know

Re: March 2018 Radio Ratings

Post by Daypart » Thu Apr 19, 2018 12:21 am

I'd like to take a look at the breakdown of 97.1's numbers. Are they losing in key demos?
I rarely stream them anymore, but when I do, it's just horrendous (even more so than it used to be). Valenti has become unlistenable with his using Hatchet and Sully as crutches. Honestly, the only show that holds me at all is the morning show, which isn't saying much.

Also, just a general question...when listing the stream numbers...how is that number determined?



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