MWmetalhead wrote:My personal view is they need multiple big names.
Drew Lane was a big name. He co-hosted the #1 morning show in the market for many years. What did he bring to 105.1? OK ratings in one daypart only.
If they bring Valenti on board & leave everything else the same, instead of a radio station that pulls 1.0 or 1.2 share of the week, we'd probably be looking at a radio station that pulls a 1.6 or 1.8 share for the week.
Valenti undoubtedly would be a much better fit for the station than Lane, but I still have trouble picturing many Valenti listeners sitting through two hours of Mike & Mike the following morning or listening to the occasionally insufferable Ryan Ermanni. Then, there's the issue of weekend programming. 105.1 doesn't even try on the weekend right now, and their ratings reflect that fact.
Even if 97.1 were to lose Valenti, it'd be far from a fatal blow. They'd simply move Mike Stone from mornings to PM drive. Problem solved. 97.1's ratings in afternoon drive under such a scenario wouldn't be quite as high as they are now (simply because the competition from 105.1 would be formidable), but they'd likely remain very impressive nonetheless.
The best way to hurt 97.1 (now that the Tigers and Wings are out of play) would be to snag both gentlemen named "Mike" and then eliminate as much of the ESPN programming as possible in favor of local programming.
Drew Lane was on his way down at WRIF. He had been there over 20 years and was appealing to an older male and not bringing in younger. 105.1 needed a local name when they launched and he was the most available that made sense at the time. Whereas Valenti is at the top of his game right now.
I don't know why you would think Valenti's audience would or wouldn't "sit though" Mike and Mike and Ermanni. They don't "sit through" the morning show now at the Ticket. That's WXYT's lowest rated daypart. 105 would gain some exposure for those shows but people would listen to Valenti as they do now and probably ignore the rest of the station if they have no interest. Just like they listen to the Ticket currently.
Moving the lower rated Mike Stone to afternoons doesn't replace Valenti. Valenti's audience would follow. Harper to MGC type follow.
CBS doesn't have the deep pockets anymore. Dan Mason would have paid. The new guy won't. That's why CBS doesn't have the Lions. I'm not sure why people don't see that and only believe what is quoted by the CBS market manager in the paper.