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WCSX up to a 6.5 Share in the April 2015 Book

Discussion pertaining to Detroit, Ann Arbor, Port Huron, and SW Ontario
non-anon bob
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WCSX up to a 6.5 Share in the April 2015 Book

Post by non-anon bob » Thu May 14, 2015 10:34 am

Very surprising to me...How are they doing it? What dayparts are they winning?
Anyone have insight into this?
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NS8401
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Re: WCSX up to a 6.5 Share in the April 2015 Book

Post by NS8401 » Thu May 14, 2015 10:35 am

Well:
Gnash 1.6
105.1 1.3
Good for 20th and 21st respectively.

LouPerry
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Re: WCSX up to a 6.5 Share in the April 2015 Book

Post by LouPerry » Thu May 14, 2015 10:52 am

I agree Bob. What have they done for bigger numbers. I just looked at their website that sedems a bit strange.

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Colonel Flagg
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Re: WCSX up to a 6.5 Share in the April 2015 Book

Post by Colonel Flagg » Fri May 15, 2015 7:47 am

I have not listened to CSX since they dumped Steve Kostan.
"Remember, Colonel Flagg was never here. Tell your people!"

ByteMe
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Re: WCSX up to a 6.5 Share in the April 2015 Book

Post by ByteMe » Fri May 15, 2015 9:12 am

Voltair?

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Les Nessman
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Re: WCSX up to a 6.5 Share in the April 2015 Book

Post by Les Nessman » Fri May 15, 2015 11:47 am

Number 2 in men 25-54 & 35-64 is the main reason. When you bring in the female numbers their A25-54 & P35-64 number drop considerably though still respectable.
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jry
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Re: WCSX up to a 6.5 Share in the April 2015 Book

Post by jry » Fri May 15, 2015 1:26 pm

The format is doing well, all over the country.

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Bryce
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Re: WCSX up to a 6.5 Share in the April 2015 Book

Post by Bryce » Fri May 15, 2015 4:35 pm

Can a bump in one particular book be caused simply by the "right" people having a meter?
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Les Nessman
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Re: WCSX up to a 6.5 Share in the April 2015 Book

Post by Les Nessman » Fri May 15, 2015 4:46 pm

Bryce wrote:Can a bump in one particular book be caused simply by the "right" people having a meter?
Yes. A pronounced spike or dip can be caused by demographic changes in the panel.
"The radio business is a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free, and good men die like dogs.

There's also a negative side"

-Hunter S. Thompson

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Plate Cap
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Re: WCSX up to a 6.5 Share in the April 2015 Book

Post by Plate Cap » Sat May 16, 2015 8:29 am

Classic Rock has a traditional appeal to males of working age, who, also traditionally, are not as present in office environments that lended themselves better to keeping diaries.

PPM, at least theoretically, works to improve that, delivering logging devices to those in trucks, on construction sites, and the like.

But why it took until now for them to show some decent numbers.........I have no clue. :roll:

Personally, when in SE Michigan, if I'm listening to FM, it's probably WCSX.....but that is just a factor of a male that came of age in the 70s
The box that many broadcasters won’t look outside of was made in 1969 and hasn’t changed significantly since.

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BFSEsq
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Re: WCSX up to a 6.5 Share in the April 2015 Book

Post by BFSEsq » Mon May 18, 2015 12:48 am

My non-expert opinion is that WOMC and WCSX are in close competition with each other. People get sick of one and go to the other. They're similar. They play different formats, but there is more overlap now than there used to be, ever since WOMC switched to more of a classic hits sound and started playing more 'classic rock' and 80s stuff. I don't know if WOMC turned people off somehow and WCSX improved recently. Maybe not. Might just be people trying something else. But I wouldn't be surprised if the gain in WCSX ratings is the people that switched from WOMC recently, explaining at least part of the WOMC loss.

Also, this is a new piece that explained pretty simply to me, a non-insider, why PPM sucks. Fascinating that the meters probably just aren't recording certain stations as well as others, for many reasons. Maybe it has to do with better engineering? And what do you know, maybe people like it when jocks get to actually talk between songs. But the meters don't pick up the station when they're talking. http://www.radioinsights.com/2015/05/ev ... wrong.html

NS8401
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Re: WCSX up to a 6.5 Share in the April 2015 Book

Post by NS8401 » Mon May 18, 2015 1:19 am

BFSEsq wrote:My non-expert opinion is that WOMC and WCSX are in close competition with each other. People get sick of one and go to the other. They're similar. They play different formats, but there is more overlap now than there used to be, ever since WOMC switched to more of a classic hits sound and started playing more 'classic rock' and 80s stuff. I don't know if WOMC turned people off somehow and WCSX improved recently. Maybe not. Might just be people trying something else. But I wouldn't be surprised if the gain in WCSX ratings is the people that switched from WOMC recently, explaining at least part of the WOMC loss.

Also, this is a new piece that explained pretty simply to me, a non-insider, why PPM sucks. Fascinating that the meters probably just aren't recording certain stations as well as others, for many reasons. Maybe it has to do with better engineering? And what do you know, maybe people like it when jocks get to actually talk between songs. But the meters don't pick up the station when they're talking. http://www.radioinsights.com/2015/05/ev ... wrong.html
MW hypothesized a while back that men who listened to WYCD we're going to WCSX... CSX has been going up for a couple months at least... Some no doubt came from OMC but the YCD theory is intriguing at least...

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BFSEsq
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Re: WCSX up to a 6.5 Share in the April 2015 Book

Post by BFSEsq » Mon May 18, 2015 1:28 am

NS8401 wrote:MW hypothesized a while back that men who listened to WYCD we're going to WCSX... CSX has been going up for a couple months at least... Some no doubt came from OMC but the YCD theory is intriguing at least...
Huh. That IS interesting. I mean, it would make sense that since WYCD is such a powerhouse for part of the year (generally more in summer), and then they drop off... all the audience they lose has to go somewhere. Men from WYCD to WCSX? Why not. I think that could be true.

WYCD, of course, is about to begin their massive rise in the ratings that occurs every summer. I would predict that they will skyrocket in the May book.

jry
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Re: WCSX up to a 6.5 Share in the April 2015 Book

Post by jry » Mon May 18, 2015 8:02 am

From this mornings Tom Taylor NOW:

[b]“Whole Lotta Love” for the Classic Rock format, says Nielsen.[/b]
Reading the tea leaves from its April-book PPM markets, Nielsen says “for the third straight month, the classic format went out and set new records for audience share among all three of the major audience groups we examine.” That’s age 6+, 18-34 and 25-54. With the broad 6+ demo, classic rock is up from 4.7% in last year’s April book to 5.3% this year. The bump’s even more dramatic with persons 18-34, up from 3.9% to 4.8%. And from 5.1% to 6.0% for 25-54s. In the April PPMs, the Hot AC format is also setting records with 6+ and 25-54 audiences, and up from 7.1% to 7.5% with 18-34s. While the format Nielsen calls “Pop CHR” advances with 18-34 listeners from 12.1% to 12.8% and from 9.0% to 9.4% with 25-54s.

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audiophile
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Re: WCSX up to a 6.5 Share in the April 2015 Book

Post by audiophile » Mon May 18, 2015 8:09 am

Possible bro-country repercussions?
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jry
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Re: WCSX up to a 6.5 Share in the April 2015 Book

Post by jry » Mon May 18, 2015 12:32 pm

Country is surging, again.

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WOHO
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Re: WCSX up to a 6.5 Share in the April 2015 Book

Post by WOHO » Mon May 18, 2015 1:48 pm

Tractor driving time, WYCD and CFCO watch their numbers rise with the corn and beans.

BKRPDM
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Re: WCSX up to a 6.5 Share in the April 2015 Book

Post by BKRPDM » Tue May 19, 2015 8:36 pm

Since the April book came out, WOMC is sounding even more like 'CSX. With 106.7 in that space, too, you'd wish that one of the three would try to differentiate themselves from the others. WOMC is missing a lot of the 70s/80s pure pop....

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zeplepplin
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Re: WCSX up to a 6.5 Share in the April 2015 Book

Post by zeplepplin » Thu Jun 11, 2015 10:32 am

Les Nessman wrote:
Bryce wrote:Can a bump in one particular book be caused simply by the "right" people having a meter?
Yes. A pronounced spike or dip can be caused by demographic changes in the panel.
the rating system is pure unadulterated bullshit

LouPerry
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Re: WCSX up to a 6.5 Share in the April 2015 Book

Post by LouPerry » Thu Jun 11, 2015 4:34 pm

Do you think it's related to maturing audience as is WOMC's great #'s?

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