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Late-night Network TV

A place to discuss national and regional television and radio programming.
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Late-night Network TV

Post by kager » Tue Mar 14, 2017 12:18 am

The Replacements that came out of the network late-night TV host 'changing of the guards' over the past 2-3 years ... Colbert, Fallon, Corden, Meyers, to name a few ... anyone know what's happened to overall viewership in the 23:35-01:35 weekday slots since Letterman and Leno exited stage left?
"The problem with communication is the illusion that it has occurred."

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Re: Late-night Network TV

Post by TheForce » Tue Mar 14, 2017 9:08 am

I don't know but I don't give two shits about the late night talk shows anymore. I did watch Fallon a bit but I have just tuned out. Late nights just aren't the same w/o Letterman and Leno IMO.

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Re: Late-night Network TV

Post by rugratsonline » Tue Mar 14, 2017 9:18 pm

TheForce wrote:
Tue Mar 14, 2017 9:08 am
Late nights just aren't the same w/o Letterman and Leno IMO.
...or even Johnny Carson.

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Re: Late-night Network TV

Post by WOHO » Fri Mar 17, 2017 9:26 am

...or Craig Ferguson on a Friday night.

Late night networks doesn't give 2 s**ts about the over 50 crowd. Fallon's show isn't for a weekday late night, it's for daytime, or weekends, but unless you suffer from A.D.D., it's not a nighttime show in my book.
Have a horrible signal for 'Antenna TV', but, any of Carson's 70's shows are 10x better than anything on the air today, even watched Carl Sagan the other night on Carson- but, he hadn't yet said "Billions of Billions...".

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Re: Late-night Network TV

Post by Plate Cap » Sat Mar 18, 2017 8:00 am

WOHO wrote:
Fri Mar 17, 2017 9:26 am
Late night networks doesn't give 2 s**ts about the over 50 crowd.
The entire demo thing needs to be reworked.

First, with the 'failure to launch' situation with millennials, a much larger proportion of the lower end of the 25-54 group is still at Mom and Dad's house, working a not so great job, with FakeBook, their phone, and saying "like" too much the entire loci of their life. Not exactly a good target market for car commercials.

Second, the young people, to whom these shows are allegedly targeted, are not in any great numbers watching local network TV. It's all the same reasons they are not listening to local radio in any significant numbers.

Third, the priorities have changed from the traditional. Many are not interested in cars, and would prefer to rent a home rather than buy one. Many don't travel very far from home. The traditional advertiser's products are irrelevant.

There will be "yes, but" exceptions, but, overall, the viewing and listening habits of these groups have significantly changed, and the ratings categories are simply not nearly as applicable as they were 20 years ago. Unless you are advertising mobile telephones, UBER, or Forever 21, you will probably not choose to buy time during these shows.
The box that many broadcasters won’t look outside of was made in 1969 and hasn’t changed significantly since.

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