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The Cloud to shake it up in The Salt Lake

Hey, some of us like to talk about happenings in other areas of the country, too. Here's the place to do it.
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1027BrianFM
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Joined: Wed Jul 17, 2013 5:01 am
Location: NW Ohio

The Cloud to shake it up in The Salt Lake

Post by 1027BrianFM » Wed Apr 15, 2015 12:13 am

There stations have been doing quite shatty SLC. http://radioinsight.com/blog/headlines/ ... ing-staff/
" Z102.7 Rocks! The best hard rock and classic metal in The D" "No Stupid morning show, No endless commercial blocks, and uh... No Nickleback"

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MWmetalhead
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Re: The Cloud to shake it up in The Salt Lake

Post by MWmetalhead » Fri Jul 14, 2017 6:31 pm

When Jackass John decided to flip 101 KBER to 100% classic rock a few years ago, ratings tumbled. iFart seized on this by flipping its Rock 106.5 (now known as Rock 106.7) from classic rock to mainstream rock.

Instantly, Rock 106.5/106.7 started kicking KBER's ass in the ratings.

KBER usually wallowed around a 2 share; Rock 106.5/106.7 usually finished in the 3's.

About six months ago, KBER begin integrating more 90's & 00's rock into its playlist. Within the past 90 days, they began playing recurrents and even a handful of currents. They are now basically going toe-to-toe with Rock 106.7. KBER does have the better roster of air talent.

For the first time in many years, 101 KBER is enjoying ratings well into the 3's. This latest survey - they scored an impressive 3.8 share in a market with more than 40 FM signals. They barely (bearly? LOL) edged 96X and Rock 106.7 for top-rated rock station honors in SLC!

http://mailchi.mp/tomtaylornow/futuri-p ... 67361ef996

What does the present day KBER playlist sound like? See it here: http://kber.tunegenie.com
Memo to 106.7: Twenty-One Pilots, Imagine Dragons, FUN and Fall Out Boy all S-U-C-K!!! Stop playing those shitty (boy) bands, and maybe you'll end your streak of piss poor ratings!

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