Is it true that a radio station won't be listed in the Nielsen Ratings Book, if that station doesn't subscribe to their service?
Has this happened before to anyone who's worked in radio?
Acceptable registrations in the queue through May 6 at 7:00p ET have now been activated. Enjoy! -M.W.
Terms of Use have been amended effective October 6, 2019. Make sure you are aware of the new rules! Please visit this thread for details: https://www.mibuzzboard.com/phpBB3/view ... 16&t=48619
Terms of Use have been amended effective October 6, 2019. Make sure you are aware of the new rules! Please visit this thread for details: https://www.mibuzzboard.com/phpBB3/view ... 16&t=48619
Neilsen Ratings Question
-
- Posts: 170
- Joined: Thu Oct 06, 2005 10:41 pm
- Location: South Lyon
Re: Neilsen Ratings Question
Yes, this has been true for many years now. You have to "pay to play!" There are some stations, like WHMI in Howell/Livingston County, who make a considerable profit, without paying to subscribe to either the Detroit Metro or Lansing Nielsens.
...and NOW, Ladies & Gentlemen...The Next Poster!
...CKLW, the Motor City...
...CKLW, the Motor City...
Re: Neilsen Ratings Question
So, a Detroit station, for example, might have a relatively large audience, and doesn't show up in the book, if they don't subscribe. And, the agencies know this? How can they justify this to their clients?
- craigrussell100
- Posts: 54
- Joined: Fri Sep 18, 2009 11:22 am
- Location: Humboldt, Iowa
Re: Neilsen Ratings Question
Incorrect. If you don't pay, you don't have access to the information, to use for sales, etc. And you aren't listed in All Access, Radio Ink, etc. But if you subscribe, you see everyone's numbers. Agencies subscribe, thus they see all the numbers. Everyone who has listening gets rated.
You like corn?